This piece is an article covered by Josh, the CMO of Zensite UI UX Design Agency, a leading UI UX design agency specializing in data-driven approaches to mobile and web design for better metrics.
Design plays a crucial role in the success of any product or company. In this blog, we’ll take a look at some of the top design techniques used by companies like Meta, AirBnB, Apple, and Samsung, and how they approach design in their organizations.
Meta (Formerly known as Facebook)
Design Tool: Meta uses various design tools, including Sketch, Photoshop, Illustrator, and InVision. The company also has its own design system, called “Design At Meta,” which provides guidelines and resources for designers.
Design Team Structure: Meta has a large and decentralized design team, with designers working on diferent products and teams. The company also has design studios in various locations around the world.
Communication Method: Meta uses a variety of communication methods, including in-person meetings, Slack, and video conferencing. The company also has a design review process in place, where designers can get feedback on their work from other designers and product managers.
Metrics for Tracking Success: Meta uses a variety of metrics to track the success of its design eforts, including user engagement, user satisfaction, and conversion rates. The company also conducts user research and usability testing to gather feedback on its products.
AirBnB
Design Tool: AirBnB uses a design system called AirBnB Design.
Design Team Structure: AirBnB has a centralized design team, with designers working on various products and teams. The company also has design studios in various locations around the world.
Communication Method: AirBnB uses a variety of communication methods, including in-person meetings, Slack, and video conferencing. The company also has a design review process in place, where designers can get feedback on their work from other designers and product managers.
Metrics for Tracking Success: AirBnB uses a variety of metrics to track the success of its design eforts, including user engagement, user satisfaction, and conversion rates. The company also conducts user research and usability testing to gather feedback on its products.
Apple
Design Tool: Apple uses its own design system called Apple Human Interface Guidelines.
Design Team Structure: Apple has a centralized design team, with designers working on various products and teams. The company has a design studio in Cupertino, California, where the majority of its design work takes place.
Communication Method: Apple is known for its secretive culture, and as such, information about its communication methods is not widely available. However, it is known that the company has a rigorous design review process in place, where designers can get feedback on their work from other designers and product managers.
Metrics for Tracking Success: Apple uses a variety of metrics to track the success of its design eforts, including user engagement, user satisfaction, and sales fgures. The company also conducts user research and usability testing to gather feedback on its products.
Samsung
Design Tool: Samsung uses a design system called “Samsung Design.
Design Team Structure: Samsung has a centralized design team, with designers working on various products and teams. The company has design studios in various locations around the world, including Seoul, London, and San Francisco.
Communication Method: Samsung uses a variety of communication methods, including in-person meetings, Slack, and video conferencing. The company also has a design review process in place, where designers can get feedback on their work from other designers and product managers.
Metrics for Tracking Success: Samsung uses a variety of metrics to track the success of its design eforts, including user engagement, user satisfaction, and sales fgures. The company also conducts user research and usability testing to gather feedback on its products.
Knowing your own design technique within your roof
To summarize, every company have its own design systems and guidelines to help designers create consistent and high-quality products.
In terms of design team structure, these companies have either centralized or decentralized design teams, depending on the company. Communication methods include in-person meetings, Slack, and video conferencing, and there is often a design review process in place to gather feedback on design work.
Finally, these companies use a variety of metrics to track the success of their design eforts, including user engagement, user satisfaction, and conversion rates. User research and usability testing are also often conducted to gather feedback on products.
Even in Zensite, our team uses a design system that follows the gold standard of design and user research. So, the important question is, what is your design system?
