As of 2026, the most searched thing on Google is “youtube.” The next most popular searched words are “chatgpt,” “amazon,” “google,” “gmail,“and “facebook.”
Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords:
Need to see the most searched keywords in another country?
Hit the dropdown and choose one of the 200+ countries in our database.
We also show SEO metrics like:
- The keyword’s search intent (informational, navigational, commercial, or branded)
- Keyword Difficulty (KD)
- Its search volume growth over the past 3 months
- Its mobile/desktop search distribution
- Global search volume
- Traffic Potential (TP)
- Global TP
- Cost-per-click (CPC)
- Parent Topic
To see the current top-ranking pages for any query, hit the SERP button.
For example, if you search for “Netflix” and go to the Matching terms report, you will find >2 million keyword ideas sorted by monthly search volume.
How is this useful?
Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.
Want to do keyword research for your site? Sign up for Keywords Explorer.
