Easy And Low-Cost Marketing Tactics For SMEs

Marketing Tactics For SMEs
Marketing Tactics For SMEs

Every business person prefers various low budget strategies to convert their business to yield profits.   For startups, it begins with low budget plans that include easy and simple marketing tactics. They may seem uncommon but could pave a better way to win the market. Moreover, this task is challenging as it competes with other high marketing brands. So, it is vital to pour the most creative, innovative, eye-catching deals and plans to customers in easy and low costing plans like digital marketing and other such tactics. 

So, here are some of the categorized tactics based on online and offline mode to beat your cheap marketing ideas. 

Marketing Tactics For SMEs

Networking through Social Media and Contacts

It is of utmost importance to build a strong network between the customer and your SME.

Update your blogging corner in social media:

First, all you need is to create business accounts and participate in the big platforms of social media like Facebook, Instagram, and Twitter and most importantly, on LinkedIn.

Also Read: All You Need To Know About The Distinctions In MSMEs

Creating good content is one of the necessary tools to show your customers your capability. Some few points to remember are:


A graphic representation depicts the vital information and data to the customers. 

With all your creativity, it’s important to give an exceptional tagline and spectacular logo for your brand

Update your contact list:

The networking of SME is greatly influenced by the people who are in your contact list. A good network of people would ensure that you and your company are well promoted in the market. It helps you to increase the number of customers and can aid in increasing sales.

Also Read: How Article 370 Affected SMEs

Social Media advertisements

In the era of digital society, thousands of people communicate through social media.t It Can be concluded that advertising through social media is going to create wonders. You can kick your business marketing strategies with just a small PPC (pay per click) .i.e. only $5. And yes, you can reach thousands of people daily.


Try teaming up with a complementary business partner. A partnership usually goes well with the following:

Public forum/ conference 

It is an event where you can meet your business partner and discuss each other’s views of the customer. 


You can connect to your partner through a webinar. Make sure to have some creative people behind who can suggest ideas. 

Promote each other business by giving referral code or discount on merchandise or services. This is a low-cost method for you and your partner that gains double exposure to a whole new audience related to your niche.

Boost your customer excitement

First, you need to know the needs of the customer. This helps your SME gain exposure.

Online contest

It is a budgeted way of building awareness of your SME. Here, you can target a large number of customers by making “call on action” plan like tagging or referring to these number of people and ask them to participate in contests

Referral strategies

This strategy deals with referring and earning where the applicant refers to someone else and avails gifts or any offer.

Offers and giveaways

Plan some giveaways to attract the customer in bulk. It is easy and can be planned with a  budget.  

Cold Email marketing

Many emails can be sent to the massive crowd in a span of a few minutes to create a demand for your products and also allowing the opposing party to respond to you. Cold email is all about categorizing the emails to reach its probable consumers who are the target audience but do not know about you or your business. 

Business card 

This is the simplest way to further expose your business to new customers and complementary partners. Just carry a business card with you wherever you go. 

Also Read: Credit Loan Sourcing For SMEs

Email marketing, social media blogging & advertisements are examples of digital marketing.

Irrespective to all those mentioned above, it is of utmost importance to have good interaction between your service and the customer availing it. Plan the betterment of your services and ask your customers to give feedback, so that you can satisfy their needs and do better. Learn from past experiences and avoid the mistakes committed. Indifi believes in helping small and medium businesses grow by offering business loans to those that have apt potential. Most such companies have little or no idea about r access to banks. Indifi is one of the market leaders that will provide your business ideas and suggestions to expand.

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