Social platforms help you engage with your customers directly, increase awareness about your brand, and boost sales. 

With more than 3.6 billion people using social media, it has become a key platform to promote businesses. Many companies gain customers using platforms like Facebook, Instagram, and Twitter. 

However, social media is not the only way to generate leads for your business. There are several other channels of digital marketing that can drive traffic and leads to your site.

In this article, I will discuss the top six tools that can help you improve your marketing strategy using SEO, PR, email marketing, PPC, and native advertising. Let’s get started!

1- Ubersuggest 

Search engines drive 53% of the web traffic. This means, if you want to attract high-quality leads to your site, you cannot ignore SEO. 

Ubersuggest is a great tool that can help you get started with SEO. It enables you to find relevant and high-traffic keywords that you should be using on your website. It also shows the types of content you should be producing for acquiring higher organic rankings. 

For every keyword, Ubersuggest displays the monthly search volume, SEO difficulty, paid difficulty, and CPC. With the help of SEO difficulty score, you can easily find keywords that are easy to rank for. You should look for keywords having SEO difficulty in the range of 30-40. 

It also shows the number of backlinks needed to rank for that keyword and the average domain score of pages that are ranking on Google for that keyword. 

Apart from this, Ubersuggest displays related keywords. This is essential as it helps to determine what other search terms your target audience is using to find the products you sell. 

You can also add the free Ubersuggest Chrome extension. The biggest benefit of using the extension is that it provides keyword data as you search on Google. 

For instance, every time you enter a keyword or keyphrase on Google, Ubersuggest provides you with its monthly search volume, CPC, and related terms. This is great because you don’t even have to visit the tool to get the essential data.

2- HARO

HARO is an abbreviated form of “help a reporter out.” This tool is used to get in touch with reporters for regulating and maintaining public relations. With over 75000+ journalists and bloggers, HARO is a great tool for businesses to find the right reporters to run their PR campaigns. 

The biggest benefit of using HARO is that you will be able to spread your message to a wider pool of audience and boost your brand’s reputation. 

Using HARO is pretty simple. Register for their services. Add details about your business, like your name, email address, phone number, company name, and annual revenue. 

You will receive emails thrice a day (5:35 a.m., 12:35 p.m. and 5:35 p.m. ET), Monday through Friday. Check the reporters’ relevant requests, pitch your requirements, and answer the journalist’s questions. 

Interested journalists will then reach out to you, and you might just get published in one of the major editorials. Isn’t that great!

Here’s an example of the emails you will receive from journalists on HARO. It consists of the topic, journalist name, category, media outlet, query, requirements, and deadline. If you feel it is the right one for you, reply to the email explaining why you are the right choice for their conditions. 

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3- MediaScale

After you start optimizing your website for search engines, you will need a tool to manage your earned media and organic marketing campaigns. That’s where MediaScale can help. It is a great tool for PR and SEO campaign management and overview.

MediaScale integrates with all the major SEO tools, including SEMrush, Similar Web, Ahrefs, and Moz to give you a complete picture of how your website or clients (if you’re an agency) are doing organically. This enables you to generate outreach lists, comprehensive reports, dynamic website filtering directly from the tools you use for SEO. 

Mediascale is best suitable for marketers and agencies because it brings all the SEO and PR campaigns you run to one place, showing you campaign progress, updated website metrics, links generated and tracking of URLs after they go live. 

4- EmailAnalytics

EmailAnalytics provides real-time insights about your email campaigns. 

The platform shows:

  • Average email response rate.
  • Top senders & receivers.
  • Email activity by the hour of the day.
  • Email activity by day of the week. 

All these data points are vital as it allows you to understand if your email campaigns are as effective as you want them to be. 

Email activity helps you determine the right time to send emails to your customers to generate the best possible results. 

As shown in the image below, you can check the number of emails sent,  received, and the average response time. This is essential as it helps keep an eye on your email campaign activity. 

5- Optmyzr

Paid ads are yet another excellent way to drive traffic, attract high-quality leads, and increase sales instantly. You are likely to get the results from day one. However, it is essential to manage the paid ad campaigns effectively. If not, you will lose more than you gain. That’s where Optmyzr can help. 

Here are the key features of Optmyzr:

  • Manage bid and bid adjustments
  • Forecast and automate budgets
  • Find positive and negative keywords to include in your ad
  • Receive alerts and suggestions based on your ad goals
  • Identify root cause change analysis
  • Run A/B tests to find the best ad copy

The biggest benefit of using Optmyzr for ad management is that it allows you to automate tedious tasks. The list includes smart budget optimization, account audits, inventory-driven shopping, ad refresh, and white label reports. 

All you have to do is set bid management rules for the target position, target ROAS, and target CPA. 

6- Brax

Native advertising is rising in popularity. The primary reason for this is that native ads look more convincing as it matches the feel and looks of the media format it appears in. 

Brax allows you to manage all your native ad campaigns from a single dashboard. You can check the total spending and profit right on the platform. This helps to ensure that you are going in the right direction with native advertising. 

You can set rules, and Brax will optimize your ad performance accordingly. For example, you can set commands to pause ads with low engagement or exclude bad placements. This is essential as it improves your ROI based on the real-time performance of your native ads automatically. 

Conclusion

While social selling is effective, to convert maximum possible leads, you need to engage with them on different channels. The six tools mentioned above can help you attract and engage high-quality leads to various marketing platforms. Have you used any of them? Did you see positive results? Let me know in the comments!

Photo by NordWood Themes on Unsplash

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