Among the most significant motivations of our daily behavior is social proof. When we decide things, our brain seeks clues. The most powerful of these clues are to observe what others are doing.
Platforms like Facebook, LinkedIn, and Twitter are so effective because of these social cues. You will be able to see what items and services your friends prefer and support. So, if a client likes your Facebook business profile, their Fb friends are much more likely to do the same and give you their seal of approval. However, it has been a very difficult challenge for entrepreneurs to create powerful social proof.
In today’s digital world, social proof has become the ultimate kind of peer pressure, and giving it is one of, if not THE, most effective methods to promote your product.
7 Best Tips on How to use Social Proof in Emails
You should use social proof in your email marketing efforts right now if you haven’t already. Here are seven methods to include social proof into your email marketing.
1. Share Your Numbers
Do you want to lose on the next great thing, whether it’s crowdsourcing a new concept for their favorite business or financing a hot new device?
People are far more inclined to join the bandwagon than to forge their path. Show the numbers, including the number of followers, subscribers, or active customers.
Putting your statistics on the table sends a strong statement and, unintentionally, creates trust. Make wise decisions. Show off the number of finished projects, transactions, or other innovative successes if your client numbers aren’t going to knock their socks off.
2. Who Endorsed You
Getting a celebrity or social media influencer to promote your product or service is a great approach to increase brand credibility and convert more leads to purchases. Consumers trust celebrities and influencers. If someone they know is ready to stick their neck out to recommend your goods, they’re probably convinced it’ll be a good investment.
Dr. Dre’s Beats is a fantastic illustration of this. By paying celebrities and athletes to wear their headphones, the massively successful headphone company acquired enormous popularity. Even though their product isn’t superior in terms of quality to other companies, they dominated marketing for only a few years by relying solely on social proof.
Now, if you own a small company, you probably don’t have the funds to pay for an advertisement from a famous person like Mark Cuban or an athlete like LeBron James. Your market does, however, have well-known influencers. They may not be celebrities worldwide or nationwide, but they are famous among the individuals you want to attract.
To get their support, form ties with these influencers. For example, you might provide a free trial of your product in return for a social media endorsement and then utilize that endorsement in your email marketing to instantly boost your brand’s reputation.
3. Let Your Customers Do the Talking
The first rule for any business – “Customers are always RIGHT!” Never argue on this rule and you will be very successful in your business. Therefore, highlighting the ratings and testimonials from neutral websites and suppliers may be the simplest approach to utilize social proof.
Consumers trust internet ratings as much as they do personalized advice, as per Local Consumer Review. Ensure that your viewers will detect an untruthful review. So, wherever feasible, continue to incorporate authenticity to your testimonials by providing full names, photos, work titles, badges, and the website where the testimonial first posted.
4. Highlight What Others Are Purchasing
You may increase your income by displaying your “top sellers” or upselling existing clients with more relevant items, using the same psychology as the previous two ideas.
This is an area where Amazon excels. You’ll get suggestions on goods “often bought together” or popular products purchased by individuals who share your interests when browsing or after making a purchase.
Showing what others have purchased from your business might assist your viewers in making their next purchase with you.
5. Got Awards?
You should let your customers know if you were fortunate enough to win awards. Awards are credible when potential consumers compare and do due diligence with your goods. These awards should always be part of your communication and your website to provide confidence to your potential customers. It will help you build trust.
In the sales process, confidence and credibility are crucial. No one wants to provide money to a company that may vanish tomorrow.
You will eventually ask clients to engage in your service or product. If people believe that you are an established business with a great reputation, they are much inclined to take the jump with you.
6. Name Dropping
Another extremely productive technique is to mention prominent individuals or institutions in a discussion or marketing material. Studies suggest that mentioning a renowned client may improve your open rates by as much as 468 % in the subject area of your email!
Another reliable type of endorsement is media mentions. If your business is highlighted in the media, links, and logos to publications on your marketing channels are an excellent means of keeping that information alive.
This is very useful for small enterprises. Uber, a beast, is constantly discussed in the media. They don’t need to highlight their mentions since they’re all over the place.
On the other hand, traditional PR mentions are an important component of developing brand recognition and credibility for a new and expanding small business. It’s another method to demonstrate to your audience that you’re an expert in your field, making it easier for potential customers to decide to do business with you.
One of the simplest (and underutilized) techniques for creating more successful email marketing campaigns is to use social proof.
By adding social proof into your email marketing, you are making it simple for your prospects to decide whether or not to invest in your company. Convert the attention you’ve generated in your brand into paying customers.