As more and more industries and companies enter the online arena, “law firms” are slowly starting to emerge. Every law firm today needs an attractive, informative, and convertible website. Law firms that build their own websites too often fail to provide attractive, responsive, and engaging websites to their users.
Every user who enters your law firm’s website has different expectations of the website. Because of this, before designing a legitimate website, you need to know what they are offering and how their website can meet user expectations.
An Overview Of Law Firm Website Design
With the growth of law firms, the legal industry has become more competitive. It is therefore essential for every lawyer to distinguish himself from others through his law firm. The first step is to create a website for your law firm so that your potential clients can see that your company is engaged widely in the law business. The user-centric website design you provide will help them analyze if you are right for them. Or it can be said that the website you provide provides an accurate picture of the skills and knowledge along with your previous work.
The website you created and presented should be able to showcase your company’s professionalism and a trusted team of lawyers who will help you overcome legal barriers. This type of information prompts visitors to take action by contacting your law firm. Despite the many website builders and themes available, law firms tend to create fairly plain websites. However, if you want to stand out from the competition, it is important to think original before using a premade template or simple website.
1. Focus on the Homepage
The homepage of your law website will no doubt serve as the gateway to your business. Whether you are an international law firm or an attorney, it is imperative that every law firm has a homepage on their website. It helps you highlight your experience, reputation, and most importantly, your achievements. When the user searches for one of your articles and the article provides a response and impresses the audience, the first thing they do is look for more information about your business. This is when the home page of your legal website appears. The search engine has other advantages, including:
- Helps you connect with what you do and how they can benefit your business
- Allows you to grab your potential client’s attention with attractive images
- Helps build credibility
- Gives you an overview of your services
- Engage your potential clients and encourage them to take action
- Help them by answering their questions
- Allows you to offer multiple ways to contact your company
2. Make Use of Call-to-Action
A lawyer website is similar to a standard service-based website, so the purpose of any legal website should be to encourage website visitors to engage with the website. These methods can require advice, phone calls, and more. To ensure that users who have access to your legal website are taking the necessary steps, guide them through providing multiple call buttons on your website. If you’re building a website in WordPress make use of a WordPress form plugin to effectively capture contact info of potential leads that land on the website.
Make sure your home page and other action pages have a CTA that directs users to other pages like the training page, contact page, training page, about us, and more. You can also add CTA to the sidebar, blog page, and other personal blog posts.
3. Be Consistent With Color
One of the best ways to differentiate your website is to pick a color and use it on both your static panel and your website. Even if you are using a custom design for your website, you need to make sure that the color of the brand is consistent. In this way, more people get to know your law firm. You can use the brand color as a background color, invitation color, and more.
In addition, you can also use paint as a room divider. If you are using a website builder for your legal website, you don’t have to worry about color changes as it has a lot of customization features that make it easy to make changes.
4. Be Responsive
Your prospects can access your website from any device such as mobile phone, tablet and desktop. So you need to make sure that your website is responsive on all types of screens. In short, by making mobile devices more usable, you can expect more website visitors from mobile phones.
Nowadays, people eagerly await access to information from nearby devices and mobile screens that are always available to any user. Oftentimes, websites won’t load on mobile devices or tablets, resulting in bounce rates. You certainly don’t want that happening to your website, right?
You should now have a good idea of why your law firm needs a website and which pages to put on your law firm website. Above, we also highlighted some of the quick website design tips to consider when creating a legitimate website for your business.