When going to any site, the user does not start by reading the content, he evaluates it visually by means of scanning.
To create a positive first impression, consider every little thing that can affect it. All of the most visible elements should create the correct impression of the entire company/store. To do this, you should start by researching the best fonts for websites and by looking at the overall design quality of your site.
The design must be fully built to influence the subconscious interest levels of a potential user as well as the conscious ones in order to fully get their attention and ignite their curiosity to continue browsing your site. Today we’re going to take a look at the subtle details that can go a long way in organic design.
No. 1. Detailed design
It is necessary to use the best fonts for websites, colors, shapes, buttons, and other little things. All of them should be thought out, form an overall beautiful visualization, and reflect the corporate identity corresponding to the company/store. These small details affect the perception of users, if they are not chosen correctly, you will mislead people. It should be intuitively clear what and how the site is arranged, otherwise it will be closed when the first impression is formed.
Use 5 simple techniques to improve your design:
- accents in the text – bold or italic;
- different size of the text depending on its importance;
- using the minimum number of colors for an organic look;
- highlighting the most important elements on the site;
- smoothness of all menu transitions.
Use each of them or choose the most suitable for the site. Aesthetic convenience gives the impression that the product/service itself is just as beautiful. An attractive website builds more credibility and improves the user experience.
No. 2. Errors
Even a great website design can be ruined by one small mistake. Check the site for faults before and periodically after implementation. If users notice them in front of you, they will leave and are unlikely to return.
The most common misprints in the text, problems with loading media files, and the appearance of dead links.
No. 3. Adaptability
Today, each user uses several devices to access the Internet. Therefore, your site should be adapted to each of them. For example, if you made a design only for a PC, then you will lose some of the clients who use mobile devices to access the Internet.
All information should be displayed correctly on the page. Remember that some users use mobile devices to visit the site in order to search for contact information or check the value of goods. Adapt the design so that this information is in plain sight. In addition, it is better to make larger interactive elements for mobile gadgets, this will simplify the interaction process for users because of the small buttons, they constantly have to zoom in and spend a lot of effort.
No. 4. Simplify page scanning
The design of the site should be light and easy to read; on the first page, you should not add walls from the text. After a positive first impression, the user will go exploring further. For a comfortable experience, build the right hierarchy so that the person can find what they are looking for without difficulty. Cyclic visualization should consist of logical links interconnected.
The structure of the rest of the site should also be simple. If the volume of text is large, it should be divided into headings and subheadings, have listed, and be divided into paragraphs with additional spaces. User-friendliness is paramount for browsing the entire product. The effectiveness of communication with the client is the goal of the design, so all content and elements should nudge the client to make a deal/purchase.
No. 5. Integrity
A website is like a shopping mall, which is filled with signs, has a holistic structure, and is adapted to the different flow of people. Evaluate what the user will see first and where they want to go. If the site will sell a service, there should be elements of insight that will redirect the person to a page with prices, details, and ways of making a purchase.
Don’t make your website travel a difficult quest – it is repulsive and leads to a negative experience. It is better when the design is filled with a minimum number of clicks, then the client will be effective and quickly decide to make a deal / purchase.
No. 6. Start over
Step into the shoes of the users and imagine how you see an ideal site, what it should contain and how to present the product/service. This will help to build a picture of “what and where to place”. Add whatever seems convenient and go back to the beginning of the analysis several times until you get the perfect picture.
No. 7. Navigation
The user needs to open all the roads and offer to go along them. Clear navigation with fast transitions and easy-to-use positioning of all elements creates a balance of convenience and passion. Any action should not be burdened, even if it is “unsubscribe” or “return of goods”. Do not give users multiple moves and difficult steps to get what they want, otherwise, it will provoke them to leave the site forever.
All interactive buttons must show that they are clickable and vice versa, if a word or button is highlighted, but does not lead to a transition when clicked, this confuses the user.
Be a perfectionist and think over the site to the smallest detail, because each of them affects the quality of the user experience. Remember that the latter initially evaluate the site only visually, so implement a holistic and aesthetic appearance in the design that reflects the values ??of the company / store.
Make a balanced user interface adapted to different devices and thoroughly check the site for errors before implementation and throughout the entire work. The user should immediately see how convenient and useful the site is, then he will continue to interact with it and is unlikely to say goodbye.