Designing a website from scratch is really a daunting task, but thanks to google, sites helped many developers and business owners in creating a simple website. Many experienced developers and web designers use Google sites to design creative, highly responsive sites for their clients.
If you’re also a web designer and don’t know where to begin, then this blog is for you. If you’re planning to design a highly scalable site, check out these web design tips and tricks to get you a better site in no time.
Everyone wants to do everything on their own, even designing a website. So, we come with some easy tips and tricks that you can practice to create an excellent website for your business. But before moving further, let’s first understand why you need a business website these days.
The reason why your business needs a website
It’s not a surprise that you landed on this blog for knowing the reason why businesses need a website because you’re not alone in who is looking for the answer. Well, so here we have listed some of the most practical reasons why your business should have a website:
Today, a website acts as the first layer of your business, and the end-users interact with it in this digital era. Companies that do not have websites are somewhere lacking from their competitors. So, why a website is that much crucial these days :
1. Attract customers online
Website is an online store of your business that gathers the attention of new leads and converts them into potential customers. Users keep on searching for products and services online, and a website helps users find your products and services online. If you don’t have a website, you send all of them a message that your business is stuck in the Dark Ages or that you are not interested in finding new clients.
2. Increase brand awareness
Businesses online are successful because they know how to pitch their client’s interests and raise brand awareness amongst them. The online platform acts as a messaging platform and shapes the perception of your online business in a way your social media channels cannot provide. You can also influence people to perceive your products and services through online promotion and offering them attractive deals. Having a website creates an official presence for your company on the Internet, and you are now less dependent on other sources talking about you.
3. The website is more accessible than traditional press advertising
Even still, many small businesses rely on offline marketing modes, including newspaper ads, billboards advertising, flexes, and posters that have limited reach and can empty your pockets too. Online advertising with the help of the website and social media marketing is a much more effective and stable way of getting more customers at very affordable prices.
4. Increase business credibility
Attracting customers through a professional website is a professional approach to meet customer expectations and add instant credibility to your business. People trust businesses that are using both offline and online modes to promote their services. In fact, 56% of people said they would not trust a company without a website. Having a good website instantly boosts your credibility as a legitimate business. A website can help showcase your expertise and improve the positioning of your business.
I hope these reasons are enough for you to understand the value of a website for your business growth. So let’s move further and know some easy tips to create your business website on your own.
Tips and tricks for website designing
The methods of creating websites keep on changing due to emerging technology and cutting-edge high-tech tools. Every year Google updates its algorithms, and websites that meet its standards always rank higher on search engines. So, it is better to hire a web design agency for highly scalable and responsive website designs. But if you’re planning to design on your own should follow these tips:
1. Settle on minimal designs
Many developers and designers always get attracted by bright colors and an overabundance of the clutter of elements on the website. It can sometimes drive users away from your website and deliver the right message to your customers. Websites with lots of design elements can also make your website heavy and can increase your website loading time. It is better to settle on minimal designs, avoid the clutter of elements. In other words, keep it as simple as possible. It helps users understand your message correctly, increase your website loading speed, enhance your website performance, and reduce your designing cost.
If we look at the latest trends, websites with a single or two to three web pages are doing great on search engines. This is because light websites crawl easily on search engine pages, load faster on mobile devices and are the reason why they appear top on SERPs.
2. Prioritize user experience
Of course, your goal is to make the website stunning but attractive. But considering the design is not enough if you want to generate traffic and leads online. Remember that your ultimate goal in designing a website is to inform, educate, and offer your customers the best user experience. If a website meets all these standards, then nothing can stop you from achieving top positions on search engines. Make sure your website content is readable, include call-to-action, provide easy navigation, and also track the website loading speed regularly to improve the user experience of your website.
3. Engaging content
Content plays a key role in informing, educating, and telling users about your products and services. Therefore invest time in creating high-quality, engaging content for your website. Quality content attracts users and motivates them to perceive your products and services by providing them complete, detailed information about your products.
4. High-quality user interface
Websites full of content can drive users’ attention away. Grab their attention with attractive visuals, including photos, videos, infographics, designing elements, etc. It keeps your users engaging and helps them understand your business better.
5. Run multiple testings before making it live
Don’t skip the testing phase after completing the whole designing process if you want your website to perform well on search engines. It helps track the performance of your website, identify design flaws and errors, and give you a chance to improve it before it’s live. It is the most crucial step among all designing processes that need special attention.
These are some basic tips that you need to keep in mind while designing websites for your business. Also, there are many other things that you need to consider when designing a website. If you want another article on web design, comment below.