It is an undeniable fact that the global business environment is ever-evolving. In the bid to be more competitive, organizations are now giving up on conventional business approaches to make way for innovative advantages. Is your organization doing enough to keep pace with the paradigms emerging in the corporate world? Is your organization doing enough to embrace change through effective change management strategies?
Today, for your business to scale new heights, staying aware of the prerequisite changes and implementing them in time has become a necessity that you cannot overlook. As a business leader, you have to keep the momentum of transformations going and also facilitate their smooth incorporation into the organization. In fact, it would not be wrong to say that today, effective change management is synonymous with a sustainable competitive advantage. The better your organization embraces crucial transitions the greater will be the success.
Defining change management
Moving forward, to be on the same page, let us for once looking at a simple definition of change management. Change management is simply the spectrum of methods and procedures that an organization applies to define and implement transformation in either internal or external processes. Besides, transformations can also arise in the core values, organizational structure, or strategic goals of an organization and they need to be facilitated effectively for the desired success.
Since transformation is the way ahead for businesses to excel, your organization needs to embark on the journey of change management more frequently than ever before. However, relying on the right approach to change implementation is as crucial as the very notion of change management. As a business leader, you need to ensure that positive changes are implemented and managed with positive outcomes.
The success rate of organizational change management
Do you think all organizations undertake change management objectives? Of course, from a small business to a big shot multinational enterprise, every organization is pursuing change management to thrive in a changing environment. But the real question is, are all of them doing well at bringing and managing change? As per Gartner, the success rate in organizational change management is a mere 34 percent. Now, this clearly hints at the fact that for most businesses, effective change management still remains a hard nut to crack.
So clearly, it is crucial for businesses to identify the right approach to successful change management and stick to it. Having said that, this blog delineates a stepwise approach to worthwhile change management for organizations to stay ahead of their contemporaries. So, let us change gears and get started without further ado.
A delineated approach to successful change management
1. Conducting effective strategic analysis to recognize change
What do you think is the most basic aspect of effective organizational change management? What is the first step on the ladder of steering your organization toward positive transitions? The answer lies in the effective identification of prerequisite changes at regular intervals.
Organizations need to know which changes are crucial for them to cultivate great momentum for greater future success and they need to know this in a timely manner. Your success prospects linked to a change will by default be on the lower side if your competitors have already deployed them. Having said that, you need to act smart and more importantly act fast.
The significant question here is, how can organizations recognize the prerequisite changes in real-time? For that, you need to effectively apply strategic analysis methodologies to identify the opportunities and threats in the external business environment. ‘’
You need changed strategies for exploiting opportunities as well as mitigating threats before they translate into hazards. Moreover, the need for change may also arise from the internal analysis of the company’s strengths and weaknesses.
The bottom line is that organizations need to conduct frequent strategic analyses both externally and internally to identify changes in real-time. As long as you succeed in doing so for your organization, you will always stay one step ahead of your competitors. Needless to say, you should only allocate time and resources to changes that are actually necessary or offer sustainable competitive advantages.
2. Defining change parameters
When you have recognized the change that your organization needs to incorporate immediately, the next step is to define the crucial change parameters. The following are the relevant and vital change parameters that you need to be looking at.
- The need for the transformation
- The vision and values behind the change
- The impact of the change
- The success metrics of the change
- The scope of the change
- Accountability for implementing the change
- Composition of change management teams
- Contingencies in change
- Strategic communication strategies
Defining the above parameters is salient to the further steps in the change management process. These parameters define the change in terms of its impact and success. Further, they enable the identification of the key players in change implementation and how communication strategies will work. This is essential for you to set SMART objectives for successful change implementation.
In fact, collectively, clearly defining these elements of the change management process gives a perfect head start to the ambition of successful change management. You have to make it a point that these aspects are defined well before you proceed further in the pursuit of cultivating positive transformations in the organization. Your vision and values coherent to change should be absolutely clear so that you can persuade others to be on board. Fair enough, isn’t it?
3. Building consensus among stakeholders
Stakeholders have a great influence to assert in the course of business decisions. As a change leader when you propose a change, it is essential to winning the confidence of the investors, top executives, and the customers. Having said that, you first need to carry out a stakeholders’ analysis to identify the key people who have a significant role to play in supporting the change initiative.
Subject to how you have defined the need for the transformation and its expected impact, you need to communicate the same to the stakeholders. This is where strategic communication and transparency will play a salient role. You cannot drive massive organizational changes until your investors are not on board, right? Driving organizational changes can be an exorbitant affair after all and the entire bandwagon of investors and C-suite executives needs to be involved.
So, to foster that consensus, your effectiveness as a communicator and your persuasive skills have to be at their best. The greater the cohesion you are able to create between the idea of change and the stakeholders the smoother will be the implementation. Makes complete sense, right?
4. Initiating the planning phase
When you reach this stage in the change management process, you would have defined all parameters of the change. Moreover, you would have also built consensus among stakeholders on the need for transitions within the organization.
From hereon, you need to plan comprehensive measures for incorporating the change into the organization. From the introduction of the change to its institutionalization organization, you need a clear roadmap based on meticulous planning. Besides, everyone who is a part of the change management team should be clear with their roles and responsibilities. As a leader, you should also plan for ways in which you will foster high engagement and motivation among your team.
Having said that, you need to develop strategies on how you are going to communicate the vision and values of the change to your team members so that they can actively participate in the change process. Further, you need to clearly define the key performance indicators that will track the performance of employees with respect to their contribution to the change.
Parallel to your plan A for implementing and sustaining the transformation, you should also work on a contingency plan to account for unprecedented challenges in the entire process. Also, it is recommended that once you have made a clear plan for change implementation, you should conduct an effective gap analysis to identify any shortcomings before the plan is put to execution. Having open discussions with your team members on the plan can also be a great way to make the plan far more accurate and actionable. What do you think about it?
5. Extending support to employees
When the status quo changes and massive transitions transpire in the organization, it is natural for employees to feel perplexed. Employees are likely to show resistance to change and may also feel nervous about coping with the new status quo. This is where the top management needs to extend complete support to the employees. Winning the confidence of your team is as significant as convincing your investors that the change is transpiring for the better. After all, your employees are the ones who will make the transformation a part of the new normal by working around it relentlessly.
Besides, explaining the need for the change and how employees too will benefit from it may not be enough. The change may also require the employees to upskill or reskill to build new core competencies that are essential for sustaining the new status quo.
The responsibility lies with the management to introduce efficient training and mentoring programs in the workplace to assist employees in aligning their skills with the new ways of doing things.
However, learning initiatives without high learning engagement would only be redundant, isn’t it? As a leader, you need to find great ways in which you can help your team members get rid of their resistance and actively participate in the change process by manifesting greater openness to learning. This is indeed going to be a crucial cog in the wheel of successful change implementation and management. As far as training is concerned, you can reap the benefits of LMS (Learning Management Systems) to foster a culture of advanced remote learning with a high scope of engagement.
6. Setting control measures
Establishing control measures for monitoring and measuring the progress of the change implementation is the key to sustaining the change within the organization. With the application of effective and relevant metrics, you need to consistently track the different stages of change management.
As a leader, it is one of your key responsibilities to monitor and supervise any new changes that occur within the organization. It is always better if the monitoring is done in terms of quantifiable measures of performance and progress hence, the establishment of key metrics is essential.
You can simply segregate the control measures into two segments. The first segment is linked to the implementation of the change while the second is about institutionalizing it within the organization. The control measures too may be largely different for these two phases in successful change management.
Effective monitoring will assist you in driving consistent refinements in strategies and actions linked to successful change management. Monitoring will offer you a clear picture of how successful or unsuccessful a change turned out to be in terms of its business benefits and institutionalization within the organization. If there are any lapses, you can briskly identify them and address them to improve the pace of progress. Eventually, success in terms of sustaining the change within the organization will be measured in terms of your control over the entire process.
7. Establishing measures for continuous improvement
Successful change management merely does not stop at the integration of the change into the processes within the organization. As a change leader, you also need to create a roadmap for driving continuous improvements in the new status quo once a transformation is institutionalized.
Having said that, effective strategies for continuous improvement of the newly incorporated transitions have to be formulated. Also, you need to fix accountability at all levels to make the change far more successful in the future such that the objectives linked to the change are met. For that, key performance indicators related to continuous improvement also need to be established and explained to those responsible for driving enhancements in the embedded transformation.
Of course, your idea of change is linked to the long-term benefits and strategic goals of your organization. Do you think those goals can be accomplished in a few days after a change has been smoothly implemented? The change has to go through different stages of optimization for its benefits to reflect in the long–term goals of your organization.
Therefore, framing continuous improvement strategies is as salient as any other step in the course of successful change management that can help an organization build sustainable competitive advantages.
To encapsulate, business success in contemporary times is a lot dependent on organizations’ ability to adapt to the prerequisite changes with respect to the internal or external environment.
Traditional ways are no longer enough for business success and to keep pace with the ever-evolving business world, organizations need to run against each other in the bid to inculcate positive changes before their counterparts. This explains why change management is such a key process in the modern workplace. The above strategies will surely help you a great deal to drive great business outcomes with exemplary success in change management.