Industries have one focus alone- to deliver intuitive user experiences. This is why it becomes crucial to focus on enhancing the visual appearance, bringing the work of the UX designer into prime consideration. They work towards designing the interface in the best way possible.
Here we are not going to discuss the roles and responsibilities of a UX designer though! Despite these being quite important, here the bigger focus would be on understanding if UX design is limited to apps that are digital products?
To understand this read further.
Is UX UI Design Services Limited to Digital Products Only?
The answer is no. Despite the sole focus of UX UI design services being the digital realm itself, they also lay prominence on voice gesture, light, etc.
Hence, as a business finds a designer, they also look at their portfolio. This includes their past projects across multiple domains and industries.
All this helps the business to understand if user experience outside the online is considered during UI UX design and development.
Now we know what the business wishes to understand. It is equally important to understand the thought process of a designer when they embrace UX UI design services for their non-digital products.
Tactics Adopted during UX Development to Build Non-Digital Products
Have a look at this image below:
In the image, you can observe three elements of a product design which include-
- Process Design
- System Design
- Interface Design
It is in fact extremely important to understand these elements before you go on to ideate the strategies. This aids in delivering a unique experience to users, especially while interacting with an app.
System design refers to creating a balance between the business and customer needs. This supports in gaining an insight into the price to be set for the product.
This refers to ideating the steps that would go into fulfilling a particular order or achieving a goal while using your website. This involves considering and placing focus on the customers’ as well as the business needs, side by side.
Last, this process involves creating a usable, and engaging interface. This will help customers remain engaged.
So now that you have understood the basic tactics adopted during product design; understand the steps to help your non-digital product stand out, particularly when implementing UX design services.
The above image gives an insight into what goes behind the creation of a product, especially during the design stage.
To understand this, it is recommended to follow these steps:
Steps to Follow During Product Creation in Design Stage
Conducting End-to-End Assessment
In this stage, the entire customer journey is placed in focus. This will help the designer gain insight into the overall end-to-end experience that users would feel while interacting with the product, so to speak.
This includes gaining clarity around these areas as well-
- Your end product.
- Reason/reasons why you want to build the product/products.
- Identifying the audience for whom you want to build the product/products.
- Understanding how successful your product would be.
These steps would make your solution stand out among competitors in the long run.
Create a Unison between Design and Business Goals
This is the next step. Here, it becomes critical to ensure that the goals you want to achieve through your design are in sync with your business objectives.
Try Understanding Real-World Insights
Understand the areas of concern for users. This will help you to build a solution that can seamlessly address them. Therefore, draw on data. This will provide you with real-world insights and understanding of whether or not you are successful in doing what you want to or not.
Along with these steps, keep these points in mind while performing UX design services for non-digital products. This includes avoiding some mistakes.
Here are the same listed below:
Prevent Feedback Deficit
Remember, feedback counts. It is extremely crucial to the survival of a business, especially if you are a designer. Hence, remember to give prominence to this area. In other words, remember to look at what users have to share about the product and its design. This will help you succeed in the best manner possible.
Keep Check on Errors – Place Focus on Checkout Page
Would you use a product whose design is poor? No, right? I thought so. Hence, make sure to keep the focus on errors as and when they happen. This is particularly within the checkout page. Doing so will ensure that you are aware of what is working, and what is not. Thereafter, it will help you locate the strategies that would make the design more appealing.
CTA – Careful Please
Though you may have multiple CTAs or Call to Action, remember to keep clarity. In other words, keep the hierarchy as transparent as possible. This will help users to take the necessary actions that they want. Therefore, place focus on the color and size of the design so that CTA becomes easy to achieve.
Simultaneously you need to remember some other points as well. This includes-
- Ensure the design can make task performance extremely simple.
- Work towards making the design such that it enhances productivity.
- Make communication transmission simple through your design.
On successful completion of these steps, you will be able to create a product that is in sync with the best UX practices. This will drive value for your non-digital product and streamline success in the best manner possible. Simultaneously, it will build a good customer base too.
Ending Words – Focus on Design in Your Non-Digital Product and See the Magic
Design is everything. This is if you want the user experience to be pleasant. Therefore, it becomes necessary to ensure you keep a minimalist design focusing on adding minimal content. This will help you capture the maximum number of users for your product and maximize ROI.
Hence, while ideating a strategy for your non-digital product, focus on the meaning of product design first, and understand the strategies to help the design stand out and the product gain a wider target audience.
Especially when you embrace mobile app development, if you know the techniques to deliver the best-quality UX design services for non-digital products, you can include the same strategies in your app building strategies to build a high-quality app that is intuitive and visually appealing both at the same time.