Every online retailer aims to boost traffic and engagement. Determining which business strategies to try might be challenging even after you’ve established a primary goal.
That’s why we’ve put up a list of efficient marketing strategies and e-commerce tools, as well as suggestions for how to implement them. The ideas span from simple user capture to promoting recurring purchases from a current customer base.
Look at the best marketing tactics listed from the industry experts below:
Ambitions and Objectives
Marketers can start to increase their online marketing success by setting a goal and objectives for using the platforms. It’s also a wise option to tie the purposes of this strategy to the companies. These objectives will also aid in evaluating your advertisement strategy’s achievement. Businesses should employ SMART goals because they are clear, repeatable, accurate, essential, and urgent.
Tommy Pederson, Founder & Content Specialist of Vekhayn says “When starting a business, it is essential to have a plan in place for marketing. There are many different marketing strategies that can be used to reach your target market, and it is important to choose the ones that will work best for your business.”
Building Strong Backlinks to your Website
Search is one of the most important aspects of marketing, if not the most important aspect. In today’s digital world, maximizing search results through search engine optimization (SEO) helps turn links into a revenue machine. My team uses a tool called HARO (Help A Reporter Out), which helps bloggers and journalists to receive assistance from subject matter experts on a variety of issues, in order to build backlinks from a reputable news source. Successful backlinks help businesses rank higher in search engine results pages, making it easier for customers to locate them and increasing marketing viability.
Joe Davies, CEO and Founder of FATJOE says “One backlink from a reputable website is worth far more than ten links from unreliable bloggers or fifty links from suspicious link farms combined. This is a workable strategy that can boost engagement and traffic for online businesses without requiring a significant financial investment. With everything taken into consideration, the relevance of a website is used to evaluate the performance of SEO backlinks, and this assessment is carried out using Ahrefs’ DR (domain rating) metric.”
It’s not always about being on the top search results page to be successful. When they reach you through sponsored ads or search rankings, search is a terrific approach to getting potential clients. You’ll need to publish high-quality content to score well in organic search.
You can invest that money in Paid advertising until you reach this goal. In either case, when it comes to SEO, you’ll have to experiment with different possibilities and keep a careful eye on your results, but it’ll be worth it in the end.
Veronica Miller, Digital Marketing & Growth Director at VPNoverview says “If you are in a niche industry, having a comprehensive SEO marketing plan is critical and is why we have focused on enhancing our strategy through building authority. Google algorithms that measure for SEO have changed from keyword content and long-tail phrases to building authority through organic backlinks.”
Joe Troyer, CEO & Growth Advisor of ReviewGrower says “Remember that you must first understand your target market before marketing your goods to them. Spend time researching competitors and the market before launching your online store or new product. This study will reveal potential audiences and who else is offering comparable products, how they are marketed? In addition, the market is saturated or not.”
Once you’ve identified the ideal audience for your product, you can start thinking about how to sell to them so that you can easily reach them. Examine their online habits, such as the websites they frequent.
According to statistics, you can expect to get $42 back per each $1 you put on email marketing. Consequently, email marketing is one of the most efficient strategies to increase revenue. However, sending emails is insufficient. It’s critical to tailor them to your target audience. It entails using the consumer profiles we discussed earlier to categorize your emails.
Martin Lassen, Founder & CEO of GrammarHow says “If you want to reach a large number of people, you should try email marketing. Emails are sent to many people at the same time, and your goal should be to improve your open rate and click-through rate. You can also use these messages to engage your loyal users, who will be more inclined to buy from you after they see your content. In addition to increasing your open rate, you should also use tools to help you determine the best timing to send out your email to most people.”
Influencer marketing is a practical approach to growing your online e-commerce business. It enables you to access new audiences, increase brand awareness, and collaborate with producers who generate revenue for you. Online celebrities who serve as branding champions for your firm are known as influencers. You compensate them by giving those free items, credit, or discounts in exchange for promoting your business.
Myles Robinson, Digital Marketing Expert at LoanCorp says “Influencer marketing is one of the best marketing strategies I applied to my online business that had a tremendous impact. Influencer marketing strategy involves engaging individuals with a huge following on social media platforms to talk or post about your business. When I started my business, I needed more visibility and reach, which made me engage influencers on various platforms to post and talk about my business. Although a bit costly, influencer marketing impacted my business the most. Through influencer marketing, traffic to my business website tripled.”
Launch a Company Blog With Original Insights
One of the primary ways to market your business online is to blog. By providing information to your audience, you will be able to establish trust with them. When consumers trust your business, they are likely to keep coming back and recommend your business to their friends. And because blogging is a form of communication, your audience will appreciate it. To maximize its potential, your blog should focus on a specific buyer persona. Almost 67% of businesses generate more leads with blogging than those without it.
Jochen Gererstorfe, Online Blogger & SEO Expert at Blogger Pilot adds “Many small business owners don’t realize the benefits of blogging, but it is an essential part of any marketing strategy. Not only does blogging increase your online visibility, it also helps you build trust with your target audience. It also gives your brand a voice and can differentiate your business from competitors. If you are looking for a way to grow your revenue without spending a fortune, consider adding blogging to your marketing plan.”
Affiliate marketing is a type of marketing in which a firm pays another person or company, defined as an affiliate, to generate leads and sales on their behalf. Affiliates are typically paid commissions to encourage people to advertise the company and its products. Affiliate marketing generates about 15% of all income in the digital sphere, making it a quick and easy approach to engaging target clients and closing agreements.
Sumit Bansal, Founder and CEO of TrumpExcel says “You can mix public relations and affiliate marketing to monetize positive word of mouth. Several sources of free publicity include newspaper mentions or reviews, social media endorsements, product roundup lists, blogs, etc. It cannot be purchased or compelled. Sending free samples or requesting evaluations is one excellent method for obtaining “free word-of-mouth publicity.” Then, media mentions may be linked with affiliate marketing, which is often neglected. If, for instance, you are a mask business that has received media mentions in publications, you may establish ties with affiliates to further boost positive word-of-mouth. When a customer completes a purchase after clicking on a link from an affiliate program, your publishing affiliate receives a tiny part of the transaction. At the same time, you get a sale that you likely would not have collected otherwise.”
Each social networking platform includes its very own set of analytics. Who visits a site, which updates have the most interaction, and when the time to perform is all indicators that may track to optimize social media marketing strategies.
Jay Ehrenfeld, Chief Marketing Officer at EZContacts says “The use of analytics will also aid in detecting any changes in the core audience. It will identify which platforms should be used by a marketing team to interact with their value for target customers’ profiles. It may contain information about a customer’s chosen services and goods.”
Discounts and Promotions
Even minor incentives can entice customers to return. A discount, a package offer, a gift, or a free month trial could all be used as incentives. It would help if you also tried holding challenges occasionally to show how much you value your clients and followers.
Matt Weidle, Business Development Manager at Buyer’s Guide says “One effective method is to offer free shipping or discounts on orders over a certain amount. This entices customers to shop with you instead of your competitors and can even encourage them to spend more to get the best deal. Discounts and rebates are a customer weakness. If they see a good deal, they are more likely to be interested. A buy one, get one free concept or cashback can help with this.”
Vincent Amodio, Founder of Icon Medical Centers says “The use of Digital PR as a marketing strategy is becoming increasingly significant. Your company’s internet arena offers limitless marketing chances, and a good digital PR presence can make or break your marketing efforts. For instance, digital public relations can provide you with the opportunity to produce content for a niche channel of your company’s operations, which is impossible to accomplish using only your website or blog. Digital PR allows you to share content that is newsworthy across many platforms and simplifies the way you communicate with your growing audience.”
Dustin Porreca, SEO Manager at Elevate Demand says “Digital PR articles are similar to signage that direct people to your location. These articles, which contain links to your website, make it simple for readers to find their way to your site if they are interested in learning more about you. This will instantly increase the number of visitors to your website as well as the organic traffic.”
Escape Route Pop-Ups
Another advertising strategy is escape route pop-ups. According to research, exit-intent pop-ups have been shown to reclaim up to 70% of abandoned carts. They work by analyzing consumer mouse movements and identifying when they are about to leave the page. They then entice the client again in with a cheap pop-up.
In digital marketing, a popular pop-up offer is free shipping. According to statistics, up to 93 per cent of customers are more likely to purchase a product if it comes with free shipping.
Alex Uriarte from 1-800 Injured adds “Social media is a great medium for any online business to increase website visitors and grow its customer base. To enhance your reach, you can host giveaways that encourage tagging friends as criteria to participate. To direct contest participants or potential customers to your website, make sure you craft questions that can be answered by looking through your website. Don’t forget to keep the contest simple yet engaging to enhance your reach and to introduce features such as discount pop-ups that keep any visitors in the ecosystem of your online store and result in conversions.”
“Would you like to enhance the scope of your attempt?” “Would you like to supersize your order?” “Would you like to supersize your order?” “Would you like to supersize your order?” “Would you mind telling me about yourself?” It’s an example of upselling or marketing a slightly more expensive product than the one the customer was considering at the time.
Abdul Saboor, Full Stack Developer at The Stock Dork says “Sales promotion and cross-selling could be more productive than obtaining a net new buyer for many online businesses. Your clients may not be aware that premium items are accessible, or they may require additional evidence to see how a purchase (or bundle) is the right match for their needs.”
Consider Going Worldwide
Tanner Arnold, President & CEO at Revelation Machinery says “Don’t confine your firm to a single country or continent; look for opportunities to sell across boundaries. It is an effective technique to grow your consumer base and revenue. Reaching out to customers worldwide can help your small business grow and your brand becomes more well-known.”
In recent years, people have become increasingly engaged with videos. As a result of advancements in technology, an increasing number of people now have access to cameras, wi-fi, and internet services that are progressively becoming more affordable. Because of the ease with which videos can be accessed through social media, an increasing number of people are turning to video marketing to promote their goods and services. We have seen the expansion of reels and TikTik to significant heights, both of which make it possible to use videos as a source of entertainment.
Zephyr Chan, Founder & Growth Marketer of Better Tools says “We have seen development in the company since implementing video marketing strategies into our organization. When compared to the use of photos, the transmission of information on whatever it is that you are selling may be made more quickly and easily through the use of videos, which also provide more insight. We have seen great success as a result of the incorporation of these marketing videos into social media, as indicated by the high number of new customer acquisitions.”
Google My Business
Scott O’Brien, Head of Sales at PPC Lab Ad says “One of the most powerful things you can do for your company is rank your Google My Business (GMB) listing. If you run a local business with local customers, I’d go so far as to say it’s the most effective method you have. Google My Business brings together all of your Google accounts into one spot, including your Google+ page, Google Maps profile, Google reviews, Google Analytics and Google Insights data, and more.”
Expanding your online business is not easy, but it pays dividends. There is no doubt that the proper marketing plan may assist in reaching out to potential customers, increasing business revenue, and increasing sales.
These are all aspects you should strive to improve. By implementing the marketing automation guidelines above, you can construct a profitable store that provides a pleasant customer experience for customers while also being fulfilling and rewarding to manage.