It’s strange to see how many eCommerce website owners are perfectly fine with presenting something generic to their clients. While you don’t necessarily need the most grandiose website on the planet to be successful with eCommerce, if you built yours yourself and just customised a random theme, there’s a strong chance that your site could perform better.
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Your poor design might be turning people away or affecting your visibility without you realising it. Or you might be losing people at a crucial part of the buying process. Let’s take a look at some of the reasons why sound design should be a priority for eCommerce websites.
Higher Conversions
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To quote leading Australian eCommerce agency SEO Advantage: “Ecommerce websites need to have excellent design aspects in order to ensure customer conversions are high.” – and we absolutely agree here. Good design will have a direct impact on conversion rates and if your conversions are unusually low, your design might be the cause.
A good-looking website will keep more people in the store and will push them to look at more pages. Nice navigation allows them to go from one page and from one product to another easily. Nice bright images not only show details but also make the site come across as more legitimate. These are all things that will boost your conversions and allow you to get more from your advertising dollars.
Benefits Your Brand
The beauty of eCommerce is that a basement-run operation can have a website that looks just as great as a multinational brand. Poor design will cheapen your brand and the last thing you want is for people to feel like they’re in a Shopify store. Instead, you should use your design to present a superior brand image.
You have the opportunity to compete with the big dogs, so make an effort. If you can’t afford to give your Shopify store a professional revamp right now, at least have this at the back of your mind as it could be the single thing that puts your business over the top.
Enhances Your Visibility on Search Engines
The quality of your site’s design will have a direct impact on your visibility on search engines as well. Google puts a lot of importance on user experience when it looks at how sites should be ranked on their index, and sites that make it difficult for people to get from point A to point B will get penalised. So, you first need to make sure that your navigation is right.
Things like on-page time and engagement also matter to search engines, and sound web design will improve your performance in both of these areas.
We hope we were able to help you realise how important good web design is when it comes to eCommerce. So if it’s been a while since your last redesign or you never did one, we suggest you have your site examined and see where you could improve.
