I love shapes, especially colorful ones! Shapes on websites are in the same category of helpfulness as background colors, images, banners, section separators, artwork, and many more: they can help us understand context and inform our actions through affordances. A…

Marshmallow — a U.K.-based car insurance provider that has made a name for itself in the market by providing a new approach to car insurance aimed at using a wider set of data points and clever algorithms to net a…

Designing application programming interfaces (APIs) can be a challenging endeavor. Good APIs have simple interfaces that are straightforward and easy to use. Behind this simple interface can be many complex system interactions, and those interactions can really muddy the waters…

As a small business owner, you’re always looking for ways to raise brand awareness and increase your sales. But scaling a business is hard in today’s competitive market. If you’re the sole owner, it means you’re doing everything yourself, from…

Variable fonts make it easy to create a large set of font styles from a single font file. Unfortunately, the default rendering of the <b> and <strong> elements in browsers today is not very compatible with the wide range of…

Shipping is one of the most important aspects of an eCommerce business. Customers are directly influenced by the shipping services you provide in your store, based on which they will make decisions on future purchases.  Some issues customers encounter on…

The use of customer relationship software (CRM) is bringing great changes in the corporate world. Every brand is struggling to gain maximum benefits with its smart use. However, many newly developed companies are unaware of the core functions and outcomes…

Different marketing campaigns have different goals to achieve. What’s common among all of them is that they are aimed to let the word out about your business and increase the revenues. Where does a local business directory fit into the…

A.ID, an identity and compliance platform with a focus on high-risk clients, has closed a pre-seed investment round of $500,000 from angel investors including former employees of RobinHood, Square and Snap. The startup says it is addressing a market that…

Automated email marketing is the best option for sending personalized messages. Thanks to automation workflows, you can send personalized offers to customers at the relevant time, laying the groundwork for increased revenue. In this article, we’ll take a look at:…

A long time ago, I got some prime email real estate: saramorrison@gmail.com. No middle initial, no extra numbers at the end. Clean, simple, easy to remember. I was truly blessed. Today, Gmail is the most popular email service in the…

User experience (UX) research is drawing the attention of many companies and accurate UX research methods are questioned. Before we start to explain how to conduct UX research, we need to simply ask this question: What is user experience (UX)…