How To Develop A Travel Business Through Sales And Marketing Alignment
Having said that, there are a lot of challenges that offline travel agencies have to face today, especially vis-à-vis their larger and more advanced industry counterparts. These challenges include financing, limited marketing capabilities, and lack of technological tools such as GDS, CRM, and ERP. As the in-market competition intensifies, travel agencies must start investing in these areas to ensure survival and to compete in their own way against OTAs who have deeper pockets, are supported by cutting-edge technology and offer compelling discounts to lure travelers.
However, such sweeping changes require sometimes relatively large initial capital investment. They could be better served through sources that provide easy and unsecured funding opportunities and with convenient repayment options such as Indifi.