Smartphones are the most utilized devices in the world which make them essential for lifestyle and business use. Ecommerce businesses thrive in the online world and designing a seamless and adaptive brand on all device platforms expands the playing field for brand awareness and increased revenue potential. According to Techjury, studies show there are at least 3.5 billion smartphone users in the world, and out of the number, 62% of users have purchased their device. Brand mobility is crucial in this new age since most individuals have a very active and busy schedule that prevents them from being glued to their laptops 24/7. Creating an integrated, mobile-friendly, and high-end system for your business is the stepping stone to success. These are a few of the UX design rules every new designer should follow for a profitable business.
User Control
When it comes to decision making, users want to feel in control of their online environment. Flexibility makes users feel comfortable and confident in navigating design pathways without too much hassle or confusion. Providing options to adjust and manipulate controls like display settings, notifications, or membership enrollment/cancellations, allows freedom and complacency over their digital atmosphere. This sense of autonomy presents users with a personal voice for their visual desires.
Content Prioritization
Imagine searching for a specific product or answer only to go through the tedious motions of scrolling and digging through tons of irrelevant information. Taking context overload into consideration is a key element in a well organized and user-friendly business. Introduce user practicality into your mobile interface by keeping things simple and straightforward. Since phone screens are small, prioritize essential information at the forefront of the site, while allocating secondary information into the menu bar or a tab. This minimizes clutter and increases efficiency.
When building a business, the phrase “less is more” should come to mind. Users appreciate mobile designs that make navigation simple and small tasks-at-hand achievable. Functions should be clear and accessible without long explanations, switching between different apps and controls, or doing too many things at once. Simplification is the way to go for user satisfaction. Text and tab placement should always be a factor in design since the majority of consumers scroll and navigate with their thumbs. Button placements that allow a user to come back to the top of the page without scrolling up or picking up where they left off without having to maneuver around the page as some examples of making navigation simple and organic. Keep reach zones and optimizing ease in mind when designing button and click placements.
Device Synchronization
Flawless integration across all digital devices and platforms is the main goal for designers. User browsing and data transfer should be a natural and effortless process between scrolling through information, key placement accessibility, and step reduction. Assimilate everyday uses like map navigation and other smartphone components into your mobile site or app to enhance adaptability. Apple IDs are in full effect in the digital world incorporating double click and finger-print features for online payments or app downloading without requiring too much from the user.
Business owners can leverage Magento services to assist with design and performance optimization. Hosting and website development is available including premium upgrades. For more information visit Scandiweb and speak with a Magento specialist today to go over finding the right design to help your business succeed.
