Unless you have been living under the rock, you will know that your website is an essential aspect of the brand’s online presence. Therefore, it is important that you design it in the best way possible. In other words, your website is a platform where you convert visitors into customers. Therefore, you wouldn’t want to make sure, there is nothing that repulses the customers. So it is best for your website to be designed in such a way that it quickly grabs the massive eyeballs and ensures a top-notch user experience. Here, we will walk you through a few incredible benefits of an intriguing design for your website:
Brand Image
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A website is a reflection of a brand and everything that it speaks about. It is the first thing that people will see to evaluate the brand and helps form a strong impression in the minds of the visitors. The website elements such as colors, images, and fonts make up the brand identity. Therefore, you should be wise enough when choosing each of these elements because they will have a strong impact on the end result. For example, if you take a look at Coke’s website, you will get to know about the brand and everything it stands for. Therefore, if you have a degree in graphic design, you can carve the pictures for the website yourself.
Layout
Simply put, we recommend you settle for a plain and simple payout, so it immediately draws the audience’s attention. Secondly, when it comes to setting up the different tabs in the menu, they will be determined by what the audiences are looking for. Therefore, you can play with the different layouts and also split tests to see if the layout will get streamlined if the prospective customers are not. In contrast, if you have a cluttered website, it will only repulse the audience and piss them off.
Color
Do you already have brand colors that identify with the goals of your business? If yes, you should use them on the website as well. Especially if you’re starting from scratch, you need to take the support of colors because they have a strong impact on the audience’s attention. Furthermore, if you want the customers to think of your business as a high-quality brand, you can use unique colors such as blue or golden to stand out. Because colors can evoke emotions, one shouldn’t deny its incredible benefits.
Fonts
The general rule is to select a font that is easy to read. Bear in mind, if the font isn’t clearly visible, the audience will run away and look for other platforms on the web. However, the actual selection of the font will depend on the audience. Especially if your website is targeting people from different age groups, you will have to provide a customized experience to the customers in accordance with their ages. For example, young people like stylish fonts whereas the older generation likes to be presented with everything in a formal way.
