As more people shift to online shopping, small businesses and retailers have been pressured to build their own ecommerce stores to keep up.
The good news is that creating an ecommerce store is fast and easy with WordPress. With the WooCommerce plugin and a WordPress theme installed, you can easily launch a functional ecommerce store.
That said, WordPress has 11,000 themes from Theme Forest alone. So, how do you choose which one is best for your business?
In this article, we’ve compiled a list of ecommerce WordPress themes to make your search easier.
How to Choose the Ideal WordPress Theme
Before anything else, you need to know the factors to consider when choosing a WordPress theme. Below are a few to keep in mind.
Compatibility with WooCommerce
The first step is to check whether the theme is compatible with WooCommerce. While most WordPress themes can fit the bill, a theme made specifically for ecommerce stores lets you create seamless home or product pages in an instant.
Responsiveness
Mobile-friendliness is a crucial factor when choosing from hundreds of themes. It ensures visitors have a smooth user experience whether browsing through multiple devices like smartphones, tablets or PCs.
Aesthetic
Consider a theme that aesthetically matches the look and feel of your brand. Some themes appear elegant, while others have a modern style. There are also themes built primarily for groceries, fashion retailers, or artisans — so choose the option that’s the best fit for your business.
SEO optimization
People won’t flock to your website if you’re not viewed favorably by Google.
Fortunately, many themes offer built-in SEO features such as fast-loading times, easy navigation, headings and subheadings, and meta descriptions. Keep in mind the factors that affect the SEO friendliness of your website. Otherwise, you’ll have trouble attracting more customers to your store.
Browsing behavior
Think about your browsing and buying behavior of your customers.
Will it be beneficial to showcase high-quality product photos? Select a theme that could display large product photos or integrate features like zoom and carousel for easy inspection. Do you want to focus on getting more conversions? Choose a theme with a distraction-free checkout option and strategic call-to-action buttons.
Put yourself in your customers’ shoes to understand the key features that will make or break their online shopping experience.
Free WordPress Ecommerce Themes
Which theme to pick? Here’s a list of our favorite ecommerce themes for small businesses, decorative stores, online brick and mortar stores, and retailers. We bet you’ll find a theme that will fit for your businesses’ needs.
Small businesses on a tight budget may want to begin with a free WordPress theme.
To help you get started, we’ve compiled the best free intuitive WordPress themes with a tight integration with WooCommerce.
1. Storefront by WooCommerce (Demo)
We’ll start off with the primary WordPress theme for WooCommerce users. Storefront is made and managed by WooCommerce developers. That means it can integrate with WooCommerce extensions, display an ecommerce-focused home page, and adjust to major WooCommerce updates.
Here are some of its notable features:
- WooCommerce storefront can display product categories (such as bestsellers, latest, featured and on-sale) on your home page.
- It’s made for WooCommerce, so it’s always compatible with major Woocommerce updates.
- It has responsive layouts with a clean design and enhanced SEO performance.
- Users can get Storefront extensions to add reviews, mega menus, pricing tables, product sharing, parallax hero, and blog customizer to your store.
- 25+ pre-built templates for all types of ecommerce businesses
2. Ashe (Demo)
Ashe relies on highly visual elements to motivate visitors to keep browsing your website. Users can customize the promo boxes, banner ads, featured slider, and header background. This makes it the perfect option for food, travel and fashion businesses that want to highlight their offerings.
Here are some of its notable features:
- It has a Pro version for $29 with lifetime theme updates, security updates, new features, and premium support.
- It has an elegant and fully responsive layout with WooCommerce shop (storefront) support.
- It utilizes the WordPress Live Theme Customizer to modify colors, page layouts, fonts and backgrounds in real time.
- It displays promo boxes with eye-catching images with custom links, and banner ads at the header.
3. Envo Marketplace (Demo)
Envo Marketplace is a fast and modern WordPress WooCommerce theme. With slight customization, users can build a variety of ecommerce stores suitable for the fashion, tech, sports, home decor, jewelry or furniture industry.
Here are some of its notable features:
- It has one-click demo import.
- It has a super-fast 537ms load time to improve SEO results.
- It supports popular page builders like Elementor, KingComposer, Beaver Builder, and SiteOrigin.
- It’s compatible with YITH WooCommerce Wishlist and YITH WooCommerce Compare.
- It’s an SEO-friendly and translation-ready theme with responsive design.
4. Big Store (Demo)
Big Store is an ecommerce website theme recommended for stores selling clothes, electronics, gadgets, decorative gifts and furniture. It has an easy-to-use customization panel that’s fully responsive to a variety of mobile devices. On top of this, you can add multiple sections, as well as header and footer layout combinations.
Here are some of its notable features:
- It boasts a 1-minute setup.
- It has a live customizer.
- It has deep integration with WooCommerce.
- It has SEO-friendly code and is translation ready.
- It has multisite support, which enables you to use multiple WordPress themes on a single website.
- It has a commercial, premium version with access to lifetime updates, unlimited domain license, lifetime one-to-one premium support, and premium starter demos.
- It comes with pre-made templates for gym stores, groceries, shoe stores, online marketplaces, medical shops, bakeries, and more.
5. Astra (Demo)
Astra is a popular ecommerce theme for WordPress stores.
In addition to its 150+ starter templates, users can take advantage of its drag-and-drop builder and advanced styling options to create their ideal ecommerce site.
To guarantee unparalleled performance, it uses Vanilla Javascript, less than 50KB of resources, and fast loading times from just 0.5 seconds.
Here are some of its notable features:
- It’s compatible with Gutenberg.
- It has an intuitive drag-and-drop Header and Footer builder.
- It comes with an SEO-friendly theme that includes Schema.org code integration.
- It’s commercial features include all Astra Pro features (such as more customization capabilities and better UX), one-to-one support, extensive training, and unlimited website usage.
- It offers the most extensive library of pre-built websites, with over 150+ ready-to-import templates.
- It has a visual theme customizer for modifying layout settings.
6. Neve (Demo)
Neve is a free WordPress theme that’s fast and lightweight.
You can create a professional-looking website through its seamless integration with Gutenberg and popular page builders (such as Elementor, Brizy, Beaver Builder and Visual Composer). Not only is it a fully responsive theme, but it’s also Ten Top WordPress Ecommerce Themes for 2021 on SitePoint.
