Back when it started, Instagram excelled as a photo-sharing platform for square images with a perfect 1:1 aspect ratio. Eventually, the app got an upgrade and began accepting multiple non-square photos. With its unique swipe left feature, the whole IG community could enjoy many pictures. As time progressed, it has evolved into a robust platform where people share video content, whether in a square, landscape, or portrait orientation. Today, you can be a dynamic Instagram influencer by sharing 60 seconds on the main feed or by doing IGTV, IG Reels, and Live IG stories. Luckily, you can churn out quality content with the help of an online video maker.
This digital tool assures that you can be a trendsetter on IG with Insta-worthy videos that grab attention. Your video maker can undoubtedly help you optimize the Instagram platform’s limits, allowing you to make cinematic video content that garners tons of hearts, comments, and Insta-reposts. With magnetic material on your profile, you can also entice more leads to hit the follow button. Increasing your fan base can also drive traffic to your official website or attract more attention to your other social media profiles. If we’ve piqued your interest, continue reading. We will tell you more about what a video maker can do for you and how it can endear you to the IG community.
Crucial Reasons to Include a Video Marketing Strategy on IG
Table of Contents
Are you trying to decide if you must add video marketing campaigns to your IG strategy? Ecommerce trends for 2021 indicate that now is indeed the perfect time for your brand to tell your story with videos. Here are three vital reasons that clearly show why Instagram is the hottest place to be!
1. The IG Community Readily Sees Videos Related to Their Interests in the Explore Tab
Instagram is definitely a hot place to get discovered. The latest IG statistics show that 500 million users check out the Explore page every month. This indicates that this app is certainly a place for brands to get exposure. After all, consumers indirectly see brands related to their interests. Fortunately, IG makes it very easy for users to see your video content because of its unique algorithm. It considers the following when showing stuff on the Explore page:
- The liked posts of people a certain user follows
- Posts with the highest engagements
- Accounts or profiles similar to the ones that particular users already follow
As you can see, Instagram makes it easy for the community to discover what they like, even if they are not actively searching for it. This means you can get in front of your customers even if they are not actively visiting your profile daily. And with the right videos, you can get them directly from the Explore tab into your profile.
An astounding 81% of IG users shared that they use Instagram to actively search for the things they like. After all, you can entice prospective leads and existing customers with your captions and hashtags. Remember, people actively scope out for content that they like using the hashtag feature. What better way to grab their attention than with an eye-catching video?
For example, if you are a Shopify store owner, you must leverage Instagram so that your consumers can see what your brand is all about. Apart from telling them what your product is via caption and a 2-D picture, you can show them all the angles with a compelling video. On top of that, you can leverage geolocations features, targeting your ideal customers. You can also tag interesting profiles to further expand your reach. Clearly, featuring videos in your profile is a perfect opportunity to let the IG community know your brand’s vision in a compelling way.
/*div{padding-right:0!important;padding-bottom:10px}.ml-form-formContent.horozintalForm .ml-button-horizontal{width:100%!important}.ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn{padding-top:0!important}}
/*]]>*/
/**/
3. Videos on IG Build Brand Reputation and Fosters Trust
Sharing videos on Instagram allows you to tell more about your brand. By using a 60-second clip on the main feed, you can share a lot of information about your products and services. By doing IG Reels, IG Stories, and even IG TV, you can share even more. Keep in mind, people only buy from brands that they trust. The only way you can earn your customers’ trust is if they know more about you. For this reason, you need to build your reputation and credibility by using various videos on your IG profile.
IG is now a major platform where discerning customers decide if a particular product or brand is truly interesting. Take note that all your clients are on IG to see which of the products you are selling align with their lifestyle. Hence, you must consistently post video content that helps them understand who you are and what you do. Thus, when it comes time for them to buy, they will recall your brand immediately.
Why Use a Video Maker for IG
Right now, statistics show that Instagram possesses over 1 billion active users, with over 100 million photos and videos uploaded daily. Those are prominent crazy figures, and it would be silly not to optimize that number to your advantage. With IG, it is clear that you have a captive community waiting to enjoy your content. However, don’t be too complacent, as this also translates to having tons of competition that can steal your audience. Thus, you must do everything in your power to rise above all the noise. Make sure your voice is heard above the deafening crowd so your profile will receive the most engagement.
Remember, though the Instagram application has always had its editing features innate within the app, that tool is sadly not enough to get you your desired results. It would be better to use a legit video maker software online that assures you can add wonderful touches to your footage. Keep in mind, only engaging content receives attention, so if you want to enjoy that, you must go the extra mile. Moreover, with this digital solution, you can be posting Instagrammable videos that make your profile sparkle and shine. Consequently, these beautiful videos will drive your viewers to explore your main feed, pinned stories, bio, and maybe even send a DM.
Top 3 Video Editing Tools Fit for IG
Want to make remarkable IG videos that receive tons of engagement? Well, now is the time to use video makers that help you edit your footage, add effects, including music, photo-sharing, and more. With this tool, you can make every content on your feed more appealing than ever. This is the only way to become an IG trendsetter with tons of followers. To ensure your videos always look outstanding, take note of these top 3 video makers in the market that truly makes it convenient to craft content for IG.
1. Promo.com
When it comes to video editing solutions, no other platform can top Promo.com. Firstly, it lives up to its name to help you promote your brand successfully on social media or anywhere online. Secondly, this tool has all the features you need to make engaging vlogs, demos, slideshow, tutorials, live webinars, explainer videos, and more. Best of all, this comes with a free version that assures you can use it without a watermark. Sadly, other video makers allow free use, but they confuse your branding by putting their company logo on your content from start to finish.
With Promo.com, you can also opt to pay for extra features if you want them. And you don’t have to worry about it as the price doesn’t break the bank. All the components laid out in its intuitive dashboard make video crafting a breeze. Furthermore, this tool functions well whether you use a desktop, laptop, tablet, or mobile phone. Hence, you can add a professional touch to your IG vlogs, even when you are on the go. This tool assures you don’t have to expend too much effort as it allows you to add these features:
- Video clips
- Stock images or photos
- Edit your podcast clips
- Sound effects
- Voice-over narratives
- Transitions
- Animation
- Text
- Overlays
- Stickers
2. Biteable
A powerful video maker that can give you a big bite of audience share on Instagram is a tool called Biteable. Manipulating photos into slideshows or editing videos with music and anyone can use other effects quickly with this user-friendly editor.
Moreover, it provides a free and paid version, so pick features based on your needs. However, note that the free tool puts a Biteable watermark on your content. Unfortunately, this may confuse your viewers regarding your branding. Notably, its key features include:
- Lots of templates
- Easy sharing or saving
- Provides effects
- Just upload and edit
3. Magisto
Do you need an IG video maker that creates a magic story? Magisto can do it for you as it offers a wide range of video editing styles. Furthermore, it can help you tell any story you wish to convey. As an Instagram trendsetter, you will love using this to take quick snaps because it works well on IOS, Android, and Windows. The top perks of using this tool include:
- AI editing for super functionality
- Simple user interface
- More stuff on the paid version
- Offers tons of client support
4. PlayPlay
PlayPlay is another awesome video creation tool that doesn’t just create a video for you on Instagram, it allows you to create media properties like news channels, podcasts, blog videos, and even video ads. You can create videos for your events and public giveaways and so much more. What separates this one from the rest is the ability to use millions of premade templates, videos, and stock images to take your video creation game to the next level.
Top Tips For Video Marketing on Instagram
Since its inception in 2010, Instagram has grown to become more than a simple photo-sharing platform. It has become THE place to be for stunning videos. Today, it continues to capture consumers’ attention and will do so for many more years. Clearly, there is no time like the present to get started.
If you want to improve your communication strategy and reach out to prospects, you must actively post curated video content using your video editor on IG. Here are a few key tips to remember:
1. Always Think of Mobile Compatibility
Instagram is a mobile platform, where users constantly consume or upload content via smartphone. In the beginning, you can only post pictures with your phone. Today, you can upload video content from your laptop, too.
But remember, always think mobile when curating content. The most ideal size is square for 60-second main feed videos. Meanwhile, IG stories, IG TV, and IG reels work well with vertical videos. Do follow the video aspect ratios provided to ensure nothing gets cropped out.
2. Consider Different Nuances
Always remember that main feed videos differ from Stories, Reels, and IG TV. Main feed videos typically have the sound off. People have to click on the un-mute function to hear the sound. The last 60 seconds, with an option for the viewer to continue watching on IGTV, is the long-form video format.
Meanwhile, Stories allow you to take 15-second videos that expire after 24 hours. It is a social feature that helps your followers see snippets of what’s going on with your business. Similarly, Reels is 15 seconds long, but it works with entertainment in mind. You can add music, effects, or whatever animation you want with a video maker to entertain your followers. It is great for catching attention, especially since Reels make it to the Explore tab.
If you want to get your brand’s content in front of more people, use relevant hashtags. If you’re a local business, you must also use location tags to help local people find your brick-and-mortar store. You can even keep close tabs on your social media competitors and find their most successful hashtags to use in your campaigns. More importantly, don’t forget to tag relevant profiles. When you use the right tags, you can expand your brand’s reach even more.
4. Optimize Video Advertising
There are numerous types of video ads that you can pay for in IG. Best of all, they have affordable rates that don’t break your wallet. You can enjoy features that specifically target your specific market so you don’t waste your resources. From ads in IG stories to Carousel Ads on the main feed, you are spoiled for choice.
Leverage Technology to Set Trends on IG
In conclusion, if you want to leave your followers astonished with your beautiful content, using a video maker assures that you can make show-stopping Instagram videos. With a helpful tool, just simply select your footage and plug it into the template. In a matter of minutes, you will have eye-catching videos that elicit hearts, inspire comments, and lead to hitting the follow button.
Remember, don’t waste all those precious photos and videos lying dormant in your phone gallery. Thanks to technology, you can do daily edits for your personal needs or create more flamboyant IG posts for our business. With the right tool, you can become an Instagram celebrity with the power to set trends and craft inspiring hashtags that draw eyes to your profile
