How are SEO and website design connected and what should you foresee during the development of the site to make it both optimized and well-designed? Your website design and SEO can work together to help you achieve your business goals, so let’s find out what is SEO web design and how to use this balanced approach to boost the site’s performance.
How Does SEO Affect Web Design?
Do you think SEO and web design are two different directions? However, the specifics of modern SEO promotion have made many adjustments to the development of the web design industry. Now designers need to think not only about a beautiful picture but also about adaptability, convenience, and take the ways search algorithms work into account. What is web design SEO importance? The understanding of the ways these directions align will help to create the site with the best services and valuable content.
Website Design Affects Search Results
If we talk about web design in the context of SEO promotion, then the quality of the design will affect the ranking position. Here we are talking not only about filling the site with content that is conveniently perceived by the audience, but also about the fact that the site should make visitors dwell on it for a long time and perform the necessary action.
For example, poor design for an online store can lead to the fact that the user will not be able to make a purchase due to a lack of understanding of how to do it. Accordingly, the user will leave the site and this will affect the rating. The promotable website should be created with an emphasis on user-friendliness, plus it should be built with a sales funnel in mind so that the user easily performs the necessary action.
SEO Promotion Requires User-Friendly Website
A user-friendly design comes to the fore for both users and search engines. A modern website should be adaptive for various devices and work without interruption, regardless of the gadget. Otherwise, the site may not be convenient for users who use gadgets instead of PCs. Respectively, this will affect the site’s ranking in search results.
When developing a site, you need to make sure that all functions are available in the mobile version as well as in the desktop version, and also make sure all the pages are displayed correctly across the devices and browsers.
What’s more, it is better to develop the website with SEO promotion in mind from the very beginning since redesigning it for SEO purposes can take a lot of time and money. Most often, redesigning a website can be a more complex process than building a website from scratch, find more here.
SEO Promotion Needs Fast Website Loading
In order for the site to have a chance to get to the top of the search results, it will be necessary to optimize the entire operation of the site in such a way that the page load time is minimal. If we talk about the optimal loading time for pages, then it should not exceed 3 seconds. For this reason, when developing a website, it is worth checking the loading speed and doing optimization.
For example, heavy animation elements or large image sizes can negatively affect download speed and, as a result, SEO optimization. Broken pages will also negatively affect both the website loading speed and its promotion. It is important to exclude all problem areas that can become an obstacle to the site loading quickly.
Visual Attractiveness of the Site
As one more point of how SEO and web design are connected, it is worth noting that the visual attractiveness of the site is valued today too. In its absence, even the most effective SEO tactics may become ineffective. A quality design that is memorable and has nothing superfluous is always ranked well by search engines.
The site should be such that at the first interaction, the user does not have a desire to leave it. At the same time, keep in mind that it is necessary to immediately implement the concept of adaptive design for gadgets.
Why is SEO Important in Web Design?
Based on all of the above, the need for SEO promotion dictates stringent requirements for web design. These requirements allow you to create a “clean site” that, after applying several SEO strategies, will be able to start generating traffic and get top ranking in the search engine.
Content and backlink building plays an important role. As for content, to achieve a positive effect, it is worth creating not only unique but also useful content for users. Modern content that is considered good for search engines has the following characteristics:
- content solves the user’s problem or gives an answer to the corresponding request.
- content has keywords, which are not limited to one word but cover the whole user’s request.
- content is unique and contains information that other authors can use in the future and link to your site.
In addition to content, building a backlinks base is essential for effective SEO promotion. Such links increase the authority of the source in the eyes of search engines, especially if the site is referenced by top platforms in the niche. Study backlinks tips to be an expert in this area. Despite the ability to get a lot of quality links with special tools, your website design still matters for successful link building since there is a low probability that someone will link their content to a site that has an outdated and unoptimized design. Therefore, we can safely draw a correlation between the fact that modern SEO trends have a direct impact on the development of web design. It is also worth noting that in the case of a poor-quality site design, SEO optimization may not work.
At the stage of creating a website, you should immediately foresee SEO promotion opportunities and optimize your site in advance. SEO and web design are strongly connected since the well-designed website drives good behavior factors which aren’t the only but no less important ranking factors.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and SEO. He also loves traveling and speaks Spanish, French, German and English.