With the continuing rise of the organic search engine results (SERPs) index, more and more consumers are viewing shopping sites and landing pages. To drive more organic traffic, you need to create high-quality content that answers your customers’ questions. Improving site usability, writing engaging product reviews, and creating pop up boxes to drive additional traffic are all great ways to increase your organic traffic. For example, if you sell pet products, you can drive more organic traffic by improving your site’s layout and adding images of your products. Unlike other marketing strategies, you can drive traffic to your site without paying for it.
If you are a newcomer in the search industry you might be wondering, what is organic traffic, so let me tell you about it.
What is Organic Traffic ?
Organic traffic is traffic that comes from search engines that index websites based on the keywords they use to find them. Organic traffic comes from organic searches on Google, Yahoo!, Bing, and other search engines. A person will type in a keyword or phrase and see your site in their SERPs. Besides being free of hidden fees, organic traffic is also the most trusted. A visitor that arrives on your website through search engines is more likely to trust the information you’re providing them with than someone who comes to your website through a friend or family member.
How to Drive More Organic Traffic on Your Ecommerce Website?
Google is the most popular search engine in the world. And with Google’s continual indexing process, it’s increasingly important for your site to rank high on SERPs to drive more traffic. The easiest way to do this is by writing content that answers common questions. This will help increase your site’s usability and drive more traffic. For example, if you sell pet products, you could create a blog post that discusses what type of dog food is best for large dogs. By answering common questions, you will be providing valuable information that your customers are looking for and increasing their likelihood of going through with a purchase.
Organic traffic is valuable because it doesn’t cost anything to get it. Unlike other marketing strategies such as PPC advertising, organic traffic won’t cost you any money; however, it still has the potential to bring in sales and increase brand awareness. There are many ways to drive organic traffic, including improving site usability, writing engaging product reviews, and creating pop-ups boxes for additional traffic sources.
Moreover, don’t forget to use a Chatbot for your website, which will increase the engagement rate and will help your website to rank well in the search engines, ultimately which will increase your website’s organic traffic. If you have a wordpress website, then a wordpress chat plugin would be the right fit, and if you have an e-commerce website, then an e-commerce wordpress plugin would be perfect. For other platforms like whatsapp messenger, Skype, and Telegram, a live chat app would be a perfect fit for it. Moreover, keeping a chat widget for customer support in the chatbot would be an added advantage for your business and customer.
When we talk about organic traffic, one thing will surely come to mind if you are well aware of digital marketing, and that is SEO ( Search Engine Optimization). Every search engine has its guidelines about website indexing. If the website fulfills all the compliance made by search engines, it will rank higher in search engines and will find a chance to attract more traffic.
Moreover, SEO Professionals are solely responsible for the SEO work. Following are some tips from SEO Professionals that will help you bring more organic traffic hassle-free.
Use HARO Pitches for Organic Traffic
HARO, or Help A Reporter Out, can be a useful tool for link building, digital PR, and driving organic traffic to your website. As a platform that connects journalists, bloggers, and webmasters with expert sources, HARO can be a great way to get your website featured in high-quality publications. In turn, this can help to improve your website’s search engine ranking and visibility, as well as generate organic traffic.
Moreover, being featured on respected websites can also help to build links to your own site, which can further improve your site’s authority and ranking. Therefore, if you’re looking for ways to boost your website’s traffic and search engine ranking, becoming a source on HARO may be a helpful strategy to consider. I have an extensive HARO guide on my blog that takes a really deep dive into what HARO is, how to pitch successfully, and how to land natural, authoritative links.
Use High Quality Content
It’s no secret that links are still one of the most important ranking factors in Google’s algorithm. But in recent years, there’s been a shift away from low-quality link building tactics towards earning high-quality links through great content. And for good reason – high-quality content is worth linking to, and it’s the best way of scoring high-authority links. Not only that, but it will also defend itself within the SERP better than any other method. So always hire the best and experienced content writer who could write a high quality article. If you write yourself so first of all learn some content writing skills and keep continually reading some important tips about article writing given by content writing experts.
By producing truly useful and informative content, you can be sure that it will organically attract links and traffic better than any other strategy. So if you’re looking to drive organic traffic and earn higher search engine rankings, make sure you’re investing in high-quality content. Apart from that, content marketing has a few other benefits that make it worth your while. For example, it can help you build brand awareness and establish yourself as an authority in your industry. It can also be repurposed into other marketing materials, such as email newsletters, social media posts, and even infographics.
Target Long-tail Keyword for website blog
Targeting long-tail keywords is one of the best ways to boost organic traffic and conversion rates. Long phrases with low volume often convert better than shorter, more popular keywords. They’re also usually easier to rank for. Articles can rank for multiple long-tail keywords at a time, which can increase traffic significantly.
Long-tail keywords are especially important for eCommerce businesses. They tend to be more specific, which can make them more valuable for both customers and search engines. When customers use long-tail keywords, they usually have a better idea of what they want, and they’re more likely to convert. And since long-tail keywords are less competitive, it’s usually easier and cheaper to rank for them.
If you’re not sure which long-tail keywords to target, start by brainstorming a list of potential terms. Then, use a keyword research tool to find out which ones are most popular and have the highest search volume. Finally, try to match your keywords to customer (or in this case, search) intent.
Christian Belmont, Plixpay
Optimize Your Website for Local SEO
Local search engine optimization (SEO) is the process of improving the visibility of a website in a local market. It is an important part of any eCommerce business’s marketing strategy, as it helps to attract more local customers who are searching for products or services that are relevant to your business. There are a number of ways to improve your local SEO, including optimizing your website for local keyword searches and creating location-specific pages.
Additionally, claiming and verifying your business listing on Google My Business can also help to improve your visibility in local search results. By taking the time to optimize your eCommerce website for local SEO, you can ensure that your business is visible to potential customers in your area.
Even if your store is not local but it sells some locally manufactured products on a nationwide scale, you should consider optimizing your website for local keyword searches. This is a great way to reach out to potential customers who may not be aware of your business otherwise, especially those that prefer to support local businesses.
Any business owner knows that organic traffic is essential for a successful website. After all, what good is a website if no one is visiting it? While there are many ways to drive traffic to your site, one of the most effective is word-of-mouth marketing. When people hear about your site from a friend or family member, they’re more likely to visit it than if they see an advertisement.
And once they’re on your site, you have a chance to convert them into a customer. Word-of-mouth marketing is a powerful tool because it’s based on personal recommendations. People are more likely to trust someone they know than a stranger, so when you can get people talking about your site, you’re more likely to see an influx of traffic.
There are a few ways you can generate word-of-mouth marketing for your business.
First, make sure your site is high quality and easy to use. If people have a positive experience on your site, they’re more likely to tell others about it.
Second, offer something unique or valuable on your site that people will want to share with others. This could be a coupon, a freebie, or exclusive content.
Third, make it easy for people to share your site with others. Include social sharing buttons on your site and in your email signature.
And finally, stay active on social media. When you share interesting content or interact with followers, you’re more likely to get people talking about your site.
Harry Johns White, NBA Blast
Use Digital PR
Digital PR is a process that can help with SEO. It can help to improve the visibility of your website by increasing the number of links to your site from authoritative and high-quality websites. While do-follow links are the most desirable, no-follow ones and even unlinked mentions can prove your authority as an expert on the topic. Your traffic grows both from organic results and from the referral links you acquire on different websites.
Digital PR can also help to build relationships with key journalists and bloggers, which can result in coverage of your company or product. Nowadays, relationships are the cornerstone of most marketing efforts, and they can be very effective in helping you to achieve your SEO goals. Make sure that you pitch the right journalists and bloggers, though, and that their publications have good-enough parameters. You want to take the sniper approach, not the spray and pray way of pitching.
Michael Batalha, Emercury
Use Email Marketing for driving traffic on your E-Commerce website
When it comes to driving sales, ecommerce retailers are constantly looking for new ways to increase their customer base and turn visitors into repeat buyers. One of the best ways to attract customer attention and drive more organic traffic to your ecommerce store is through email marketing. Email marketing is an incredibly effective way to reach out to your prospective customers and sell them on your brand. In fact, it’s one of the most popular digital marketing strategies for ecommerce retailers, especially if you have a loyal customer base and look to increase your brand visibility. That being said, it can also be one of the most challenging. If you don’t have the tools or resources to create content for email marketing campaigns, then you might not see much return from your email marketing efforts. So, you should focus on acquiring the right software that makes email marketing easy for you.
Use Paid Advertising for Organic Traffic
Paid advertising can also be used to drive organic traffic. One way for ecommerce sites to drive more organic traffic is through paid advertising. This can be done on social media or through an online platform like Google AdWords. Paid advertising will cost money, but it also has a much higher chance of driving more traffic than other methods. With paid advertising, you can advertise your products directly to your ideal customers in the hopes that they will visit your website and make a purchase. For example, if you sell pet products, you could advertise on Facebook or Instagram and target people with pets who live in certain zip codes. Paid advertising is an excellent tool for driving more organic traffic when used correctly. However, this type of marketing should not be relied on as the only source of traffic because it doesn’t bring in free visitors like organic search engine results do.
Use Technical SEO prudently
Technical SEO is the process of optimizing a site’s content, structural elements, and algorithm to bring it up to the standards of search engines so that it’s more likely to show up in search results and show a higher boost in organic traffic. While many people will associate SEO with words, content, or keywords, it’s actually a much more broad field that encompasses technical elements, such as meta tags, URLs, on-page content, code, and more. That said, it’s not just about keywords. Even though search algorithms are designed to pick out the most relevant content, search engines also look for other technical indicators of relevancy, such as the number of pages, the quality of on-page content, and the speed of serving content.
As we know E-commerce sites become a big site with thousands of pages so technical SEO becomes more significant for it. Well optimized site will easily attract the Google Index crawler / bot and will gain higher ranking in the Google search.
Michał Jackowski, Veautie
Show some personality!
When people are searching online, they’re looking for more than just a product. They want to find a website that feels like a good fit for them, and that means creating content that has a strong voice and personality. So don’t be afraid to let your brand’s unique voice shine through in your blog posts, social media posts, and even product descriptions. By giving potential customers a taste of what it would be like to shop with you, you’ll be much more likely to attract them to your site—and keep them coming back for more. On top of that, personalization can also help you boost your conversion rate, since customers are more likely to buy from a site that feels like it’s speaking directly to them. So if you’re not already infusing your eCommerce website with personality, now’s the time to start!
Nowadays, bringing organic traffic to a website is not a tough job but bringing relevant traffic is really hard. So for driving relevant and potential traffic on your website you need to work on your On-page, Off-page and Technical SEO prudently. Moreover other mediums of content promotion like email marketing, word-of-mouth or influencer marketing also play an important role.
Finally we know that driving the organic traffic need various tools and technique so right strategy, perfect timing and best implementation management play a vital role for achieve your targeted audiences irrespective of what tools you use or which platform you use.
Author Bio – Vidyarthi Ram is a digital marketer and writer from India. He loves to research new hypothetical future technology in his free time, which could be included in his upcoming story.