The Latest Video Content Trends That Are Everywhere in 2022

Did you know that the global video streaming market is projected to increase by 21% by 2030? This market is growing in popularity due to the rise of social media and the widespread usage of mobile phones. Video content is one of the best ways to market or promote a business.

To do this, you need to learn about popular video content trends in 2022. So keep reading to find out what they are!


Vlogs are popular video content that can be short-form videos or long-form videos. It is common to vlog about vacations, special occasions, or just a daily routine. Telling others about your perspective of an event or situation can help promote awareness.

Although vlogging is more popular with established celebrities, anyone can vlog and create content that consumers may enjoy. The HOTH says that focusing on a particular type of audience is vital to choosing a specific niche, such as routines, travel, or food.

Vlogs can also vary in length due to the interest of the consumers. Some vloggers intentionally post short videos to ensure their audience watches until the end.


Livestreaming is a popular way to create killer content from home. Many types of content can be live-streamed, but the most common ones are gaming related.

Livestreaming can be done by anyone who would like to interact with their consumers. It is often done on social media sites and allows the initiator to answer consumers’ questions and invite them to join.

Livestreaming can also be used as an innovative marketing tool because businesses can use them to communicate with their customers directly. Additionally, this helps build better relationships and a more trustworthy bond.

Virtual Reality

Another type of popular video content is virtual reality, also known as VR. Virtual reality is often used for gaming or for experiencing fictional worlds. It is often created by placing a headset over a person’s eyes so they can explore this world by moving their head around.

Virtual reality is being developed into multiplayer content that allows communication as a critical factor. This type of video content is advancing rapidly due to increased available technologies.

Online Training

In 2022, remote learning, as well as remote work, have continued. Therefore, online training for employment and online education has become popular content options to help those around the country adjust.

Some popular content trends include staying focused while at home and learning how to communicate well with teachers and coworkers. Other types of videos focus on how to use certain apps or software programs to manage educational needs.

Which Video Content Trends Are Best?

The video content trends that work best for you will largely depend on your interests and the number of consumers willing to tune in. However, most types of content trends are versatile and can interest a broad audience.

If this article about video content trends was interesting to you, consider checking out our other articles today!