For a website, especially an eCommerce website, driving traffic to your website and attracting potential customers is essential in terms of the success of your business.
If your website is failing to achieve the levels of traffic you need to increase conversions, then steps need to be taken to rectify the situation.
This article will provide an overview of how to attract more consumers to your website, focusing on aspects such as design, marketing, and the overall customer experience (CX).
The Benefits Of Driving New Traffic to Your Website
The benefits of increased web traffic may seem obvious but it is always helpful to revisit them so you can determine realistic goals for your website.
Speak to Your Target Audience
The more people who visit your website, the more likely they are to be interested in your products or service. This means that they likely fall within your target audience and you have an opportunity to speak to them directly through your website’s copy and content.
Your website allows you to create your business’s own narrative to tell users why they should choose you over your competitors.
An obvious benefit of having more consumers visit your website is that the chance of regular conversions greatly increases. Creating conversion funnels from relevant landing pages can help direct users where you want them to go, enabling a customer journey across your key pages.
As well as this, you can also leave prompts on your website to ask users to answer surveys and leave feedback so you can improve the customer experience.
Improved Search Engine Rankings
Achieving high rankings on search engines such as Google will increase your search visibility. One of the ranking factors is the number of people who are visiting and engaging with your web pages.
Therefore, the more consumers you have interacting with your website, the more likely you are to rank for targeted keywords.
Showcase Your Brand
Attracting more consumers to your website will not always result in a sale or conversion, however, it does mean more people are learning about your business and brand.
This results in brand recognition, so if a person is interested in a product in the future, your website may be the first one they think of.
3 Ways To Attract More Consumers to Your Website
There are a number of ways that you can attract more consumers to your website but to try and make life easier, we have broken this down into three main areas.
Your Website’s Design and User Experience
Websites that have a poor and visually unappealing design often have a high bounce rate, meaning people leave a website almost as quickly as they have landed on it. This also includes having navigation that is confusing or doesn’t work the way it should.
A simple design, with a color palette that is easy on the eye, and uses plenty of visuals is generally the way forward. Fortunately, even if you lack any coding skills, there are many website builders (e.g. WordPress) out there that can create an attractive functional website.
You can also use a wide range of affordable online tools to create professional infographics, and videos, optimize images, and every aspect of your website taking it to the next level.
Don’t let poor design sabotage your website’s success. Refresh it with helpful UI design tips and practices to help make navigation smoother, and visuals more appealing – so visitors stick around longer!
Visual search is very important but customers also need to know exactly what they are spending their money on. Images, colors, and videos are the top visual elements consumers value on business websites.
This is why all of the images and videos that are included on your website need to be of the highest quality.
Optimized Product Pages (for eCommerce Websites)
If you own an eCommerce website, then you should ensure your product pages include the following:
- Optimized product titles that include the brand name and key details
- Accurate shipping information and fees
- Customer reviews
- Detailed product descriptions with useful information such as FAQs
Here’s an example of how a printer supplies company Toner Buzz offers customers helpful answers to all their questions via FAQs right on their homepage:
SEO and Marketing
Your SEO and marketing efforts are just as important as the design and functionality of your website, as, without them, users are unlikely to ever discover you exist.
Branding and Social Media
Creating a strong brand identity that can live long in the memory is essential to establishing yourself in your chosen niche. You also need to be as active as possible across social media platforms, creating engaging content that encourages interaction and click-throughs to your website.
Email marketing can also be a very powerful tool, helping to reach out to lapsed customers or speak to potential customers who have previously shown an interest in your products and provide them with valuable information about your services and products.
By capitalizing on the power of email marketing, you can create engaging content that speaks to the interests of your consumer base, resulting in increased website visits and ultimately more business.
Finally, SEO is fundamental to a successful website. This includes your website’s copy, ensuring it is engaging, accurate, and error-free, in addition to the technical aspects such as redirects, SSL encryption, the use of alt tags on images, and more.
Improving the Customer Experience (CX)
A business’s website cannot hope to be successful if the customer experience (CX) is poor.
Providing a good customer experience depends on offering strong customer support throughout the user’s journey, regular promotions and discounts, and quick and affordable shipping. To deliver this, you need to effectively tie in your website with the other areas of your business.
We hope this article has helped to provide some valuable insights and has given you a few ideas to make positive changes to your website to attract more customers.