Microsoft is making the bold decision to replace its iconic Calibri default font with Aptos, a sans serif typeface based on 20th-century Swiss typography. This change may come as no surprise to those familiar with Microsoft’s hunt for a new font style in recent years. But for anyone who has grown accustomed to Microsoft’s trademark typeface, the decision to switch to Aptos might be an unexpected shock.
Microsoft recently announced that it is switching its default font from Calibri to a new font called “Segoe UI”. The company has been using Calibri as its default font since 2007, but is now making the switch to the new font in order to better reflect its modern identity.
Segoe UI is a sans-serif font that was designed by Microsoft itself. It is intended to be more modern and legible than Calibri, and it is designed to work well on a variety of devices and platforms. The font is also optimized for readability on screens, which is important for Microsoft’s products that are used on computers, tablets, and phones.
The change to Segoe UI is part of Microsoft’s larger effort to update its brand identity. The company is also introducing a new logo and color palette, as well as a new typeface for its corporate communications. These changes are intended to make Microsoft’s products and services look more modern and consistent across all platforms.
The switch to Segoe UI is an important step for Microsoft as it looks to update its brand identity and stay competitive in the tech industry. The new font is designed to be more legible and modern, and it should help Microsoft’s products stand out from the competition. It will also make it easier for users to read text on their devices, which should help improve their overall experience with Microsoft’s products.
Overall, the switch to Segoe UI is a positive move for Microsoft. The new font should help the company look more modern and consistent across all platforms, and it should also help improve the user experience with Microsoft’s products. It will be interesting to see how the new font is received by users, and if it helps Microsoft stay competitive in the tech industry.
