Thanks to powerful marketing, privacy is something we’ve come to immediately associate with Apple. But your iCloud is probably NOT as private as you think.

Last year, Apple added E2EE for iCloud backups, with a tool called “Advanced Data Protection”. This setting means that your documents, photos, and other personal information in iCloud are kept private and out of the reach of even Apple itself.

BUT, this setting is NOT turned on by default.

Unless you have specifically turned on the setting, and set backup users or codes, everything in your iCloud can be read by Apple. And regardless of whether Advanced Data Protection is enabled, some things in the Apple ecosystem are never E2EE, and it’s important to know what they are.

In this video we explain exactly what is being protected with Advanced Data Protection, how to turn it on, its limitations, and other options that you might use for your backups instead.

00:00 Your iCloud is NOT as Private as you Think
01:49 Advanced Data Protection Explained
02:37 Set Up
04:34 Limitations
05:48 Alternative Backup Options
06:52 Summary

Don’t presume that your iPhone is more private than it actually is. If you use Apple’s iCloud, absolutely make sure that you have Advanced Data Protection turned on.

Brought to you by NBTV team members: Lee Rennie, Cube Boy, Sam Ettaro, Will Sandoval and Naomi Brockwell

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Beginner’s Introduction To Privacy –

Shout out to All Things Secured – another great resource for digital privacy exploration!

If you want awesome iOS and MacOS security and privacy deep dives, I highly recommend following the Mysk research team:

Beware of scammers, I will never give you a phone number or reach out to you with investment advice. I do not give investment advice.

Visit the NBTV website:

Watch this video on LBRY!

Here are a bunch of products I like and use. Using these links helps support the channel and future videos!

Recommended Books:

Beginner’s Introduction To Privacy – Naomi Brockwell

Permanent Record – Edward Snowden

What has the government done to our money – Rothbard

Extreme Privacy – Michael Bazzel (The best privacy book I’ve ever read)

No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State – Glenn Greenwald

Naomi’s Privacy Bag: some of my favorite products to help protect your privacy!

Use the Brave browser!

USB-C to ethernet adapter:

Faraday bag (signal stopping, to protect your fob, credit card, computer, and phone)

Data Blocker (if you’re charging your phone in an unknown port, use this so that no data is transferred)

Computer privacy screen (use your computer in public? Keep your information safe! Choose the size right for your computer)

Phone privacy screen (don’t let people in public see your private data, choose the size for your phone)
Samsung note 10 –
iPhone XR –
Pixel 6a –

Camera cover (for computers and phones, so no one can access your camera without you knowing)

Privacy Tip: Turn off your wifi and bluetooth when you’re not using them!!!

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