Logo designing is no walk in the park; there are a few, in fact, many peculiarities that the designer must be aware of before selecting the final logo for the brand.
Your logo is the brand’s identity, do not let an amateur jeopardize your brand identity to save some bucks. You may end up paying a lot more later if your designer messes up your logo. Can you let a lousy logo define your brand? You cannot, right? So let the experts do this job, and you can focus on other business areas.
When you have finally chosen your brand name, it’s time you choose the logo that explains what your brand is all about. It is not as easy as it sounds. For people to know, a logo is a combination of symbols and letters used uniquely and consistently to create an identity for the brand, service, or product. The logo has a slight edge over the brand name as it is one of the primary forms of marketing. The designing experts need to be quite careful while designing it as it reflects your product or service branding.
If you are a small business owner who just started working on a business with no design capabilities, you have no other option than to rely on the experts for this job. However, the job is not done here; even after you have appointed a designer to do this job for you, there are a few things that you need to take care of. Following aspects of logo design will help you choose the suitable logo for your brand that will create a long-lasting brand identity for your product/ service.
Without any further ado, let’s educate you about some logo design tips and tricks to help you create your company’s perfect brand personality.
1. Choose the right font
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Nothings black and white here; you need to choose the grey line here and see what font goes with your brand. Is your brand more of a quirky type? Do you want your brand to have a serious voice or a light-hearted voice? What aura do you want your brand to create? You need to answer a lot of questions before you select the font for your logo.
If your brand is more of a formal and professional type, you may need a bit formal font like Times New Roman or Calibri. On the other hand, for the quirky brand, you can go with Comic Sans.
There is no denying the fact that typography is one essential part of the overall design. Not only your brand communication is dependent on it, but its whole personality also relies on it. Many organizations believe there is a direct relationship between the fonts they use and their company’s profits. One example is White Mountain Footwear; after redesigning their font, they noticed a whopping 20% increase in their sales.
2. Get the perfect shades
You may not know it yet, but colors in logos are not just there to look good or complement the design. They have a completely different meaning and vibe when they are in the logo. For example, the yellow color in the logo means happiness and warmth; the perfect example is the McDonald logo, how just by looking at it, we are reminded of its happy meals.
Colors have a lot of brand personality; you would be surprised to know that 80% of the customers think their brand recognition has increased due to the correct usage of the colors. If you want to exhibit excitement, boldness, and youth, there is no better color for you than red. The various shades of orange represent cheerfulness, confidence, and friendliness. Green shows growth, peace, and health. Blue educes strength, trust, and dependability. Lastly, if you are looking to give a calm and peaceful vibe, then what can be better than the classic combination of white and black.
In case you want to go a little colorful and use multiple hues in your logo, you must go for similar shades only, such as reds and pinks. On the other hand, if you are looking for the accent color, then go for the color that contrasts with your main palette, as it is pretty compelling.
Pro tip: For more color inspiration, visit Pinterest. Also, keep an eye on your competitors as well!
3. Decide your image style
We all are aware that logos represent the brand; it says a lot about how your potential customer sees your brand. Make sure the logo rightly represents you and your business. In case your business is all about money and finances, you must choose a high-tech, conservative or modern logo. A light-hearted and quirky logo would just take away the serious aspect of your business. You need something that builds your business’s credibility; therefore, be thoughtful while choosing your brand logo.
A regular light-hearted logo can go with the bakeshop or a food café. Be as creative as you can if you own such a business. The bottom line is, while you are choosing the image style, you must keep your organization’s philosophies and company’s profile in your mind.
No one design fits everyone’s marketing criteria; you have to look for the one that suits yours. Classic, retro/ vintage, fun/ quirky, and modern/ minimalistic are a few of the many designs and image styles you can choose from.
Pro tip: Most brands are religiously following the mantra of “Less is more” today, so you better jump on this bandwagon as it is one elegant trend going on today.
4. Be direct with your designer
Now that you have decided on all the important elements of your logo, it’s time you communicate with your logo designer. A wrong message would turn into a lousy logo; make sure you are mentioning all the details. However, stay open to more suggestions, it may take a little bit of trust, but expert opinions always help. You must know you are dealing with an expert; he/ she knows this job better than you and can give you better recommendations.
Give all the details that you have, even the minute ones you think are not necessary. It gives the designer a complete understanding of how you want your logo to be. It may sound cliché to you, but the best designs indeed happen when you and your designer work in collaboration.
Wrapping up!
The brand logo should be instantly recognized, communicate your brand’s message, and is unique. A valuable logo effortlessly fits in with the brand’s identity and looks professional. To reach this professional level, you must ensure you follow all the tips and tricks mentioned above before selecting your brand’s logo.
Photo by Slidebean on Unsplash
