As the world has become increasingly digital, your business should also make that switch. If you want to run a successful business in this day and age, you must have a quality website and an online presence. One of the best ways to grow your online business is to invest in Search Engine Optimization (SEO). You can either do it yourself or send it off to a white label SEO service. In this article, you will learn why it’s so important to invest in SEO to help grow your business.
What is a White Label SEO Service?
There are a couple of things you can do to help your SEO. One is to go through the process of learning how to do keyword research, keyword implementation, onsite optimization, and so much more. It is extremely tough to run a small business while learning the ins and outs of SEO growth.
The second option is much more convenient and you will see almost instant results. That’s where white label SEO comes in. As a small business, you can hire a separate agency to take over all of your SEO needs. If you decide to go this route, you will work with experienced professionals who have worked and helped other businesses in a similar situation as yours. You also can put all your focus into running your business. It’s very likely that your business will grow much faster by hiring a white label SEO service.
SEO will continue to work as more and more people use search engines to discover small businesses. Google says that around 82% of people who use their search are looking for local businesses. If your business is not on the first page and a half of search results, a potential customer may never find you. Optimizing your search results is one of the best ways to find new customers and one of the most cost-effective ways to reach them. Also, quality white label SEO services want to remain incognito to your customer base. So, your customers will never know that you are working with them!
What Services Do They Provide?
White label SEO businesses provide a wide variety of services to help you grow. For starters, they help you optimize the keywords that you are targeting. This is known as keyword research. These services are able to find keywords related to your business and implement them into your website. They typically charge you for each keyword you want to be implemented, and the more valuable keywords, the more you will have to pay. But, ranking high on valuable and commonly used keywords will undoubtedly help your SEO.
The next thing they can help you with is onsite optimization. This service has to do with the written content that is either on your website or what shows up on Google results. Two of the most important onsite optimizations that a white label SEO service can work on are the title tags and meta descriptions for each page. The title tag is the first thing that shows up on a Google result. It’s the blue text that links the results to the page. This text should always have a keyword in it. Each service believes in different methods to optimize the content, but typically you don’t want to go over the character count of the title tag.
The meta description is the little blurb of text under the title tag on the results page. This should also include a keyword to help Google improve your search results. Like title tags, each SEO service will believe in different methods, but it’s common practice to stay under the character count as well.
As for the content on the website, this is vital to SEO. Just like the title tag and meta description, the content on your page should include at least one keyword that you are targeting. There are different ways to implement this keyword for different pages. For example, in the “about us” page on your site, you aren’t going to want to change the first heading to a keyword because that will confuse Google. This is where the experience of a white label SEO service comes in because they understand how to implement keywords correctly to help you grow.
Why Work with a White Label SEO Service?
Many business owners believe that taking their hands off of an aspect of their business could end in disaster. And most of the time, they are correct. But, SEO is a very technical aspect of a business that should not be ignored or done by amateurs. First, a business owner will have to come up with a specific SEO marketing strategy. As stated above, this will have to include specific plans to do keyword research, onsite optimization, and a lot more. Most of the time, a business owner doesn’t have the time or knowledge to do these tasks correctly and efficiently.
Working with an SEO service will allow the owner to focus on creating the best product or performing the best possible service. And, a quality white label SEO service will keep you in the loop every step of the way. It’s a lot to give your website credentials to a company, but the service should work transparently and let you know what changes have been made. Many of the changes they will make are also recommendations that you don’t have to use. If you feel that the service has taken away what you thought worked, or did not explain the service you provide in the best way, you can always ask them to change it back. There may be a discussion about the benefits and drawbacks of every decision made, but the final say should be with the business owner.
Another great reason to work with an SEO service is that you will learn so much from them. Being a part of the process will allow you to ask questions about the reasons why a certain keyword was added there and not in another place. The more you learn, the more you can implement in the future. A savvy business owner should love the idea of learning everything they can about what goes into creating an optimized website because that will generate more customers and profits.
Now that technology is so advanced, it is very unlikely that SEO will become obsolete. Just about everyone has access to WiFi or has a smartphone, so it’s necessary to have a website. Many people will also look at a website that runs poorly or slowly and immediately think that the service that the website provides will be the same. Creating a working website will attract more customers.
So, if you are wondering how you can grow your customer base and haven’t thought about SEO, then maybe it’s time to look into it. As one of the best ways to attract new customers and one of the most cost-effective ways to attract them, there really is no reason to look into it. If you think optimizing your website is too much to do with your busy schedule, then get in touch with a quality white label SEO service to learn more about your options. Their services may be much cheaper than you think. We hope you gained some insight about SEO and SEO services in this blog!