If you’re about to start the process of building your own website, then, for the best results, it’s a great idea to make sure that the design matches your business’ niche.
Not sure how to go about this? Don’t worry; use the handy guide below to easily navigate the process.
Incorporate the Branding
It’s important to make sure that your website reflects every element of your business – today, businesses are increasingly ensuring a seam-free user experience in terms of their physical and online presence. One of the easiest ways to do this is to make sure your branding is incorporated into the design of your website.
As well as having your business’ logo feature prominently on each page, also use your company’s color scheme throughout and, if possible, match the font, too. Use the tone of voice that’s best associated with your business as well, whether that’s chatty, informative, or more formal, to clearly tie your virtual space to your physical premises.
As part of your design, you may also want to think about the associations that different colors have and how these connect to the type of business you run. For example, blue is known by marketers to be a shade that suggests calmness and can promote trust, while red is associated with passion, and yellow is linked to optimism and motivation.
Matching to Your Industry
Thinking carefully about how to match your site’s aesthetics to the industry your business operates within can help you to build a strong and consistent brand image. Begin by thinking about how you want your visitors to use your website so that you can design effective, user-friendly navigation and menus.
High-end tech companies might want to incorporate a sleek minimalist design, for example, while a business selling craft supplies will probably be best using brighter colors and a more informal overall tone. Thinking about the personality of your business, and keeping this in mind at every point of the design and build of the site, will help you to achieve a site that both matches the industry you’re operating in while retaining your unique tone.
Website builders often feature vast libraries of templates, many of which are specifically designed for different types of business, so you can choose the perfect one for your niche, whether you run a pizza restaurant or a pet shop. Have a look here for the best Wix templates, including their features and how they could benefit your company.
Use the Hero Photo
The main photo on a website’s homepage, which is designed to instantly capture the visitor’s attention, is known as the hero photo. Choose an image (or video) that perfectly reflects your business and its niche, and then base all the other images on the site on this one, whether that’s in terms of content, composition, or color, for example.
Selecting a strong hero image is a great way to make an immediate positive impact on your visitor and tell them exactly what they can expect from the site and your business.
Add Some Animation
If you need to convey some potentially complex messages to your audience, then adding some custom animation to your site is a useful way of getting across this information. Perhaps you run a tech business or a marketing company and want to explain why your potential customers need the product or service you offer but putting things down in words is a bit unwieldy. Animation offers the perfect solution: as well as allowing you to clearly convey what you want to; it’s a good way to keep your audience engaged, which is vital to building a connection.
More and more businesses are now using data and infographics on their sites, both to add visual interest and to drive up conversions and sales.
Making a decision on how to present this data based on your business’ niche can promote consistency across your whole site and strengthen your branding, too. For example, a vegan restaurant presenting data on the popularity of their new seasonal menu could incorporate some stylized images of food into their infographic, while an accountancy firm wanting to convey the data that shows just how much their clients have saved by using their services over the last five years may opt for a more straight-forward graph or pie-chart.
Make every decision regarding the design of your site based on the unique character of your business.
Why This Approach Is Important
Matching your website’s design to your business’ niche is an extremely worthwhile endeavor that could deliver many benefits. Fundamentally, if done well, it can add to a positive user experience, meaning that visitors are more likely to turn into customers, and customers are more likely to turn into return customers who recommend your business to their friends.
Using a combination of text, high-quality images, infographics, and other elements makes for an interesting user experience and can be deployed to navigate them seamlessly from the landing page to checkout. Aligning all of these elements with your business niche can enhance this journey and help build your brand’s visibility.