What is a platform? When the term marketing is involved, digital is the platform we talk about. In better words, the right terminology that could be used is “eCommerce platforms”. So, let’s rephrase the question to, “What is an eCommerce Platform”? An eCommerce platform is a portal that allows you to function your business online. It provides the cardinal tools to manage the site and helps in selling your products by incorporating daily operations.
There could be several reasons why we use e-Commerce platforms; some of them are listed below:
- For someone who has a basic idea and needs to implement it right away, the eCommerce platform is the right answer to satisfy the urge. Considering, we now have plugins, it’s accessible to give your business ideas the right wings, or the right Keyboard to operate online.
- Affordability and economic aspects are taken into consideration when someone commences a business and considering E-commerce platforms do not cost much, it could be saviour at times when risks are involved.
- Wider reach and feedback, two most prominent things to inception a business idea, and E-commerce provide you with that benefit. A customer can find you reliable when there’s a communication that is not hampered.
Also Read: Best Ways To Manage Accounts And Data For Retail Shops
However, creating websites is not the only thing that retailers and wholesalers can swear by, one also needs to know where to invest in to meet business revenues. It is important to find the right platform in accordance to the products and the target audience. According to a survey made, the best platforms for retailers for the year 2020 will be:
Best Platforms to Market for Retail Shops
Table of Contents
Amazon:
The most widely used eCommerce website operates retail websites for 16 countries. It is the largest retailer in the world. Being the most widely liked site, it’s the place safe for investing on. Amazon also has a lot of retailers businesses to choose from making customers choosing it find most products under one umbrella.
Also Read: Best Ways For Hiring People For Retail Shops
Target:
Target.com has expanded its site by creating the Target program. It “targets” on supporting global partners expanding their distribution. It aims at supporting third party-sellers’ growth.
Etsy
It is a platform that sells vintage and hand-crafted delicacies from all across the world. It focuses on art by emphasizing on those who choose to sell handmade products.
Bonanza
It is for those retailers who like to consistently invest in their business. It’s mostly for those brands that aim at building a reputation and have a smooth start. Retailers who want to strategically grow can use this platform because of the loyalty they get from existing customers.
Also Read: How To Run A Successful Retail Business?
Facebook Marketplace
It is a widely used platform to sell goods that triggers better reach. Facebook has become a household name and a trusted platform both for the retailers and keeping in mind the customer’s interest. Facebook also provides its retailer with upgraded features, that helps in their business logistics
Overstock
Good deeds can also be marketed. Overstock is an eCommerce website that sells dispensable, returned products, and even closeouts. Contributing to the environment and helping resources to be recycled and reused is a good way of bringing in a change to the retail industry, by connecting those in need with those who have it in excess and creating a perfect balance sheet.
Also Read: Benefits Of Starting Offline To Online Business – Retail
Shopify
It offers its retailers prominent services that help them grow. They incorporate tools like Marketing, Engagement of Customers, Shipping tools for the effective functioning of their business. It also lets you customize stores on par with how your website looks which is a unique way of retail business.
Conclusion
Online retailers are not massive or global companies, they are people with big ideas and smarter platforms. The percentage of profit seen by budding retail markets has grown massively through online portals. It also helps in nourishing your online presence. Making selling and marketing accessible. This way earning potential customers can be easy. Considering, the reach to the online portal has excessively increased due to drop in walk-ins in malls and other shopping hubs, the competition in eCommerce has increased rapidly as well; which is why retailers need to select the right platforms for their products. This article talks about certain platforms that are best rated. However, customers can choose better through these basic strategies:
Also Read: How Smart, Wireless POS Solutions Are Remodeling India’s Retail Market
With the enormous competitions available, here’s how you choose amongst distinguishing platforms. The main difference is the type of hoisting:
Self-hosted: An open-source eCommerce solutions follow this technique, where software is installed on your mobile. This helps you to give a check on the logistics of your website. This way you can monitor and modify information manually.
Hosted: You can also use software that is hosted by another party. This way, the operations become less technical and user-friendly, however, it does cost you a few extra money.
Mixed: This helps you include your shopping carts into other platforms. A common example of this would be WordPress. This is viable and a cheaper option.
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