Whether you’re a small start-up or a huge FTSE listed company, building a website for your UK business that elegantly showcases your products or services is essential for a whole host of different reasons.
Traditional marketing mediums such as word-of-mouth and flyer distribution are not as effective as they once were and over the last two decades research has suggested that prospective customers now prefer to enquire and purchase products or services online, as opposed to making a phone call or popping in to a bricks-and-mortar location.
In the post-pandemic world, with more of us shopping online and working from home, the need to establish an online presence for your business has greatly accelerated and this trend shows no sign of abating as restrictions lift and life returns to some resemblance of normality.
However, with so many web design services available on the web deciding where to start can be a challenging task, especially if you’re not technologically savvy. From template building websites through to local design services and more, we explore the easiest ways for you to build a website for your business below.
Terms such as HTML, WordPress, CSS and more can be confusing for lots of people, particularly if you’re not a professional web designer or a computer whizz. One of the simplest ways to build a website for your business is to seek professional help, and that’s where freelance platforms like fiverr.com come in.
Fiverr.com is one of the world’s preeminent freelance platforms, connecting you with a range of professional and affordable web designers who have years of experience designing easy-to-use websites. Simply sign up for a fiverr.com account and you will be able to search through hundreds of web design gigs and typically most of the freelancers on the site will be able to build you a website in a matter of days.
One of the main benefits of opting for a freelance platform is that it’s hugely affordable and you will be able to find a designer that matches your budget. Fiverr.com also adopts a buyer feedback/rating system so you can find a trusted and reliable designer to carry out the task.
If you’re relatively confident in your tech skills then another way to build a professional and easy-to-use website is to turn to online platforms like Wix.com. Wix.com is a cloud-based website design platform that enables users to create HTML5 websites through the use of online drag and drop tools.
Simply visit the site, create an account and choose from hundreds of design templates. Once you’ve chosen a website template that captures your attention you can easily create elements such as pages, image galleries and much much more. Wix also has a number of powerful SEO tools that will help your new website appear in the Google search engine index. However, we recommend checking out some of their website builder demos before you get started.
Find a local Web Designer
Again, if you’re apprehensive about technology or using a website builder platform then you may want to turn to an expert web designer located in your local area. Local website designers tend to offer a friendly and professional service that includes full support and aftercare so if you need help updating or editing your site once your build is complete this option is a good choice.
If you’re based in the north of the UK, areas like Yorkshire are a hotbed for digital talent right now and you’ll find plenty of expert website designers in Leeds, Bradford and the Humber to choose from. Alternatively, in the south of the UK, areas like London comprise of dozens of reputable local web designers. To find a reliable local website designer conduct a search on Facebook or Google. Trusted local directories like Yell.com can also be a good place to start.
Similar to Wix.com, SquareSpace is another online website building platform that’s easy to use and it’s perfect for small and medium-sized businesses looking to create a clean and user-friendly website.
Sign up to SquareSpace, choose a template from one of the dozens listed and you can create a new website in just a matter of minutes. Handily, SquareSpace offers a logo design service which will help your business really stand out online and the platform also offers some very helpful social media and email marketing promotional tools.
Again, if you opt for an online website building platform be sure to read/watch all the tutorials to ensure the process runs as smoothly as possible.