Today’s consumers have so many different businesses to choose from and this can be overwhelming.
For any business to succeed in this competitive market, they need to take care of brand recognition so they can become recognizable by their logo, slogan, or anything else related to their brand.
But building this recognition takes a lot of work and it takes approximately 5-7 interactions with a brand for people to start remembering it. So, to get your business to the top of your ideal customers’ priorities and into their minds and hearts, you need to prioritize brand promotion.
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It’s impossible to find a business with great brand recognition that doesn’t have a social media presence, and there’s a good reason for that. There are many reasons your brand needs an unmissable social media presence.
Social media platforms have billions of users, people interact with them daily, and no matter what your target audience is, you can find them on social media.
However, not all social media platforms work well for every business. To figure out what platforms you should use, do some research. See where your target audience is, how they usually interact with that platform, and what they like to see from their favorite brands on social media.
Let’s say, for instance, that your ideal customers consist of a younger audience. If that’s the case, you should have a strong presence on Instagram. Not only should you post regularly but you should always reply to every message quickly and accurately.
You can do that if you use a tool such as Instagram chat API. This tool will allow you to provide great customer service on Instagram by automating all of the busywork and giving you features such as auto-replies, quick replies, and no-code chatbots. It will also keep all of your channels in one view and provide you with useful statistics.
Have a presence on LinkedIn
Creating brand recognition amongst other businesses is just as important as creating it amongst your customers. And what better place to do that than the only social media outlet for professionals? LinkedIn has 722 million members and that’s more than enough for brand promotion in a professional setting.
One of the recently added features on LinkedIn is its publishing tool, which allows you to publish posts, spread brand awareness, and establish yourself as an industry leader. Content is king, and the more content you have about your brand, the better.
Publishing content will get you noticed and help you make more connections. And when all of those requests and messages start coming in, you should have a LinkedIn automation service that will help you with messaging, event invitations, automated replies, profile auto-follows, and much more.
Appear locally as much as you can
Every company’s ultimate goal is to create brand recognition worldwide, but before you can do that, you need to start small and aim to be recognized in your local community.
When you get together with potential leads and similar businesses in your area, you can network, get to know your competition, and introduce your brand face-to-face. Additionally, you can use this opportunity to hand out swag and get your company’s name and logo out there.
When mingling with your local community, you can emphasize the meaning and purpose of your brand, and the best way to do that is to explain what your mission is.
To do that, you need a great mission statement. This is a simple and short description of your businesses’ purpose which explains why your organization exists in the first place. A compelling mission statement can be memorable and impactful, and that’s exactly what you’re hoping to achieve with brand promotion.
Have a unique and fun personality
For as long as there have been businesses, there have been boring businesses. Even if you have a lot to offer, if you don’t know how to present your offer memorably, you will be lost in a sea of competitors. If you want your brand identity to be memorable, you should make it fun and unique.
This will work great if you work in an industry where not many companies dare to stand out. Being different isn’t bad or something people will look down on. Unique expression is popular right now, and if you take a look at some brands that dare to be fun and silly, you will see how much uniqueness pays off.
Let’s take a look at Old Spice, for example. Their ads are popular in the entire world and people often watch them online because they’re silly and entertaining. These hilarious ads always leave an impression, but more importantly, they also drive sales.
Create remarketing campaigns
Remarketing campaigns involve creating advertisements that will be shown to the people who have already visited your website in the past. This is a great brand promotion strategy because it brings attention to your brand with people who have already had contact with it.
Remarketing ads are usually placed on the websites your customers visit after they leave your website. So before they know it, they are seeing your brand everywhere. This will give them the impression your brand is larger than they knew and will ultimately increase your conversion rates.
Final thoughts
No matter how good your products are, how well you execute your marketing campaigns, or how much you invest in any aspect of your business, you won’t go far unless you put focus on brand promotion.
When you get your brand in front of enough people and can be sure that it’s recognizable, it will be smooth sailing from then on.
